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FROM “TRUE STORY” TO MYTH: A SEMIOTIC ANALYSIS OF IDEOLOGICAL CONSTRUCTION IN THE CONJURING: THE DEVIL MADE ME DO IT FILM POSTER Agustina Indah Bahari; Hendra Aditya; Syahrial Syahrial
Linguists : Journal of Linguistics and Language Teaching Vol 12, No 1 (2026): July
Publisher : Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ling.v12i1.10549

Abstract

This study examined how meaning and ideology were constructed in the film poster of The Conjuring: The Devil Made Me Do It through a semiotic approach. While previous studies on film posters tended to focus on identifying visual and textual signs, limited attention had been given to the analysis of myth and ideological construction, particularly through the integration of Saussure’s and Barthes’ frameworks. Addressing this gap, this study employed a qualitative descriptive method by combining Saussure’s concepts of signifier and signified with Barthes’ levels of signification, denotation, connotation, and myth, to analyze both verbal and non-verbal signs in the poster. The findings revealed that the interaction of visual elements, such as lighting, color, and facial representation, with verbal elements, including the slogan and film title, constructed a layered system of meaning. At the myth level, the poster naturalized specific ideological meanings by reinforcing religious values, legitimizing supernatural authority, and promoting the belief that narratives “based on a true story” were inherently more frightening than fictional ones. This myth operated within a broader ideological context shaped by Western demonological perspectives and reflects the commodification of religious belief within the entertainment industry. This study contributed to semiotic and film studies by offering an integrated analytical framework that combined structural and interpretative approaches. It also provided a critical perspective on how horror film posters functioned as cultural texts that not only represented meaning but also constructed and circulated ideological narratives in contemporary media.
Analysis of Moral Value in Walt Disney Pictures “Moana” Animated Film Agustina Indah Bahari; Nilliawaty; Syahrial
Candradimuka: Journal of Education Vol. 3 No. 2 (2025): Candradimuka: Journal of Education
Publisher : Pusat Penerjemah dan Penyunting Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60012/cje.v3i2.155

Abstract

A film is a type of literary work to entertain and convey intended values or messages for the viewers. The purpose of this research was to identify and analyze moral values contained in Disney’s animated film Moana. The researchers focused on this film because it conveys positive moral values and storyline. This research utilized descriptive-qualitative method. This research used the only Moana film as the data source. The data collection for this study consisted of analyzing the film’s script and watching the film in English. The findings showed that Moana performed numerous moral values for the viewers. They are courage, responsibility, self-confidence, self-compassion, hard-working, and helping others. Therefore, the researchers suggests the viewers to not only derive enjoyment from the movie’s plot, but also apply its moral values to enhance their own character to become better individuals.