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All Journal Journal of Economics and Management Scienties Literasi: Jurnal Kajian Keislaman Multi-Perspektif
Nisa Anafiyah
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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Model Keputusan Pembelian Kahf: Peran Social Media Marketing, Halal Awareness, dan Brand Image Rifky Dhimas Anggoro; Nisa Anafiyah; Mareta Ayu Setyaningrum; Yusuf Nadhil Fadhullah; Lutfian Naufal Ridho
Literasi : Jurnal Kajian Keislaman Multi-Perspektif Vol. 6 No. 2 (2026): Juni 2026
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/literasi.v6i2.15235

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Sosial Media Marketing, Kesadaran Halal, dan Citra Merek terhadap Keputusan Pembelian produk perawatan pria Kahf. Dengan menggunakan penelitian kuantitatif, penelitian ini melibatkan mahasiswa Solo Raya yang menggunakan produk Kahf. Data yang dikumpulkan melalui kuesioner dan menganalisis menggunakan metode statistik. Hasil analisis menunjukkan bahwa sosial media marketing memiliki pengaruh positif terhadap keputusan pembelian, tetapi pengaruh tersebut tidak signifikan. Sementara itu, halal awareness memiliki pengaruh negatif dan tidak signifikan terhadap keputusan pembelian. Sebaliknya, brand image menunjukkan pengaruh positif yang signifikan terhadap keputusan pembelian konsumen. Kontribusi yang dihasilkan dari penelitian ini adalah menambah literatur tentang perilaku konsumen, khususnya dalam pemasaran produk halal melalui media sosial dan memberikan wawasan bagi pelaku bisnis di industri perawatan kulit.
Supervisory Sharia Board, Leverage, and Firm Value: ISR's Mediating Role in IDX Financial Issuers Nisa Anafiyah; Datien Eriska Utami
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.354

Abstract

Investor interest in enterprises operating under sharia law has grown in tandem with the rapid expansion of the sharia capital market. Companies are competing to have a corporate image based on sharia principles. The purpose of this study is to understand the contribution of the Sharia Supervisory Board (SSB), leverage, and Islamic Social Reporting (ISR) disclosure in increasing firm value in the sharia, and to examine the role of ISR as a key mediating factor in these relationships. This study employs an explanatory method to test the theory objectively, utilizing a quantitative approach with a path analysis test. It uses secondary data obtained from the IDX stock list as well as annual reports and sustainability reports. The sampling technique used in this study is purposive sampling. The SSB and leverage variables have a positive and significant effect on Islamic Social Reporting (ISR). This finding supports signaling theory, where companies with larger SSB and high leverage tend to increase Islamic social transparency to reduce information asymmetry with stakeholders. The intervening variable ISR does not have a significant effect on the dependent variable, namely, firm value. The test results show that the intervening variable, ISR, also cannot mediate the relationship between the DPS and leverage variables with firm value. However, ISR and SSB as intervening variables to mediate the effect on firm value highlights the limitations of linear mediation models in the context of Islamic finance, so that the development of a theory that integrates sharia governance metrics into the national sustainable development framework is needed.
Co-Authors Datien Eriska Utami Lutfian Naufal Ridho Mareta Ayu Setyaningrum Rifky Dhimas Anggoro Yusuf Nadhil Fadhullah