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All Journal Jurnal IPTEK International Journal of Humanities Education and Social Sciences
Nanang Hoesen Hidroes Abbrori
State University of Surabaya
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Monetizing Smart ADT Systems: A Digital Business Model for Traffic-as-a-Service (TaaS) Louisa Arthur Limantara; Nanang Hoesen Hidroes Abbrori; Arthur Daniel Limantara
Jurnal IPTEK Vol 30, No 1 (2026): May
Publisher : LPPM Institut Teknologi Adhi Tama Surabaya (ITATS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.iptek.2026.v30i1.8273

Abstract

Traffic congestion remains a persistent problem in mid-sized Indonesian cities, including Kediri, where several key intersections experience recurrent bottlenecks. Average Daily Traffic (ADT) monitoring has traditionally relied on manual counts, which are prone to inaccuracies and lack sustainability. This study examines the integration of Smart ADT systems with Internet of Things (IoT) sensors, edge computing, and cloud-based analytics to develop a Traffic-as-a-Service (TaaS) model for Kediri. Using a traffic-survey model derived from municipal planning discussions, this research highlights the technical and business feasibility of TaaS. Findings from the Kediri pilot indicate recurring congestion during peak commuting hours, with IoT-enabled monitoring providing real-time data to support predictive traffic management. Monetization opportunities include government subscriptions, shared-use platforms for multi-agency data, and integration with logistics and mobility services. The study underlines that sustainable financing and robust data governance are prerequisites for scaling TaaS in Indonesian secondary cities.
The Role Of Digital Payment Mediation In The Adoption Of Digital Technology To Improve The Performance Of MSMEs In Tuban Regency Nara Dea Atha Raya; Achmad Kautsar; Nanang Hoesen Hidroes Abbrori; Muhammad Fajar Wahyudi Rahman
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 5 No 5 (2026): IJHESS APRIL 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v5i5.2298

Abstract

Objective – This study aims to analyze the effect of technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Tuban Regency and to examine the role of digital payment as a mediating variable in this relationship. The adoption of digital technologies and payment systems is expected to improve transaction efficiency, accelerate cash flow, and enhance financial transparency, which may ultimately improve MSME performance. Design/Methodology/Approach – This study uses a quantitative research design with a survey approach involving MSME actors in Tuban Regency. Data were collected through questionnaires distributed to MSME owners and managers. The analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the direct and indirect relationships between technology adoption, digital payment usage, and MSME performance. Findings – The results show that technology adoption has a positive and significant effect on MSME performance. In addition, technology adoption significantly influences the use of digital payment systems. Digital payment also has a positive and significant effect on MSME performance and acts as a mediating variable that strengthens the relationship between technology adoption and MSME performance. Implications – The originality of this study lies in examining the mediating role of digital payment in the relationship between technology adoption and MSME performance within the context of local MSMEs in Tuban Regency. The findings provide theoretical contributions to digital technology adoption research and practical implications for policymakers and MSME stakeholders in encouraging digital transformation to improve competitiveness and sustainability in the digital economy.
Co-Authors Achmad Kautsar Arthur Daniel Limantara Louisa Arthur Limantara Muhammad Fajar Wahyudi Rahman Nara Dea Atha Raya