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All Journal Jurnal Dehasen Mengabdi Jurnal Kewirausahaan dan Inovasi Journal of Multidisciplinary Research Social Sciences Journal Journal of Business Management Journal of Management, Economic, and Accounting Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Journal of Applied Financial Management (JAFM)
Heskyel Pranata Tarigan
Universitas Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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An Analysis of Organizational Culture on Employee Performance Heskyel Pranata Tarigan
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 2 No. 3 (2026): Mei
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v2i3.765

Abstract

Organizational culture is a strategic factor that plays a role in shaping employee behavior and performance. This study aims to analyze the influence of organizational culture on employee performance at the Institute for Publication, Journal Development, Publishing, and Intellectual Property Rights (LPPJPHKI) at Dehasen University in Bengkulu using the binary logit regression method. The research approach used was quantitative with a survey technique. The research population consisted of all LPPJPHKI employees, with a sample size of 60 respondents. Data were collected through a structured questionnaire and analyzed using logistic regression. The results indicate that organizational culture significantly influences employee performance with a significance level of < 0.05. These findings suggest that strengthening organizational culture can increase the probability of employees achieving high performance. This study provides strategic recommendations for LPPJPHKI management to improve employee performance through the strengthening of organizational culture.
Generation Z Motivation in Choosing a Career in the Digital Age Heskyel Pranata Tarigan
Social Sciences Journal Vol. 2 No. 3 (2026): Mei
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i3.768

Abstract

The development of digital technology has brought significant changes to the mindset and career preferences of Generation Z. This generation is known as a group that grew up with the advancement of the internet, social media, and digital transformation, thus having different views in determining career choices compared to previous generations. This study aims to analyze the motivations of Generation Z in choosing a career in the digital era and the factors that influence these decisions. The research method used is a qualitative descriptive approach with data collection techniques through observation, interviews, and literature studies. The results show that the main motivations of Generation Z in choosing a career include work flexibility, opportunities for self-development, work-life balance, competitive income, and the opportunity to work according to interests and passions. In addition, the influence of social media, technological developments, and digital work trends are also important factors in shaping their career orientation. Generation Z tends to choose jobs that provide freedom, creativity, and opportunities for professional and personal development. Thus, companies and educational institutions need to understand the characteristics and needs of Generation Z in order to be able to create a work environment and education system that is relevant to the demands of the digital era.
Generation Z Work Experience In The Digital Workplace Heskyel Pranata Tarigan
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.767

Abstract

This study aims to explore and deeply understand the work experience of Generation Z (Gen Z) in the digital workplace, particularly in the local online media environment of bengkuluekspress.com. Generation Z, born between 1997 and 2012, is the first generation to grow up entirely within a digital ecosystem, making how they interpret, navigate, and respond to the digital work environment a compelling and important subject of inquiry. This research employs a qualitative approach using Moustakas's (1994) phenomenological method, which focuses on uncovering the essence of the lived experiences of informants. Data were collected through in-depth interviews, participatory observation, and documentation. Informants consisted of seven Gen Z employees of bengkuluekspress.com selected through purposive sampling. The findings reveal three main themes from Gen Z's work experiences: (1) rapid adaptation to digital technology as the primary capital, (2) work flexibility as a highly valued yet challenging principle, and (3) the search for meaning and professional identity amid the pressures of digital information speed. These findings contribute significantly to understanding the dynamics of the digital generation workforce and their implications for local digital media management.
Analysis of Working Capital Management in Improving Corporate Profitability Heskyel Pranata Tarigan; Fitri Khofifah
Journal of Applied Financial Management Vol. 2 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jafm.v2i1.1712

Abstract

Effective working capital management is a crucial aspect of corporate financial management, as it directly influences a company's liquidity, operational efficiency, and profitability. This study aims to analyze the role of working capital management in improving corporate profitability by examining the relationship between key working capital components, including accounts receivable, inventory, accounts payable, and the cash conversion cycle, with profitability indicators. The study adopts a quantitative research approach using secondary data obtained from the financial statements of selected companies over a specified period. Data are analyzed using descriptive statistics and multiple regression analysis to determine the effect of working capital management on corporate profitability. The findings indicate that efficient working capital management significantly contributes to higher profitability by reducing unnecessary financing costs, improving cash flow, and enhancing operational performance. In particular, a shorter cash conversion cycle and optimal management of receivables and inventory are associated with improved financial performance. The study concludes that companies should implement effective working capital management strategies to maintain financial stability and maximize profitability in an increasingly competitive business environment. The findings are expected to provide valuable insights for corporate managers, investors, and policymakers in formulating financial management strategies that support sustainable business growth.
Pendampingan Manajemen Keuangan UMKM dalam Penyusunan Pembukuan Usaha Sederhana Karona Cahya Susena; Nenden Restu Hidayah; Heskyel Pranata Tarigan; Nevi Fitriani
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.11310

Abstract

Financial management is an essential aspect of the sustainability of micro, small, and medium enterprises. However, several MSME actors in Bengkulu City still face difficulties in recording transactions, separating personal and business finances, and preparing simple financial reports. This community service activity aims to improve MSME actors’ ability to prepare simple business bookkeeping through financial management assistance. The implementation method included partner needs identification, pre-test, financial recording training, cash book preparation practice, mentoring, post-test, and evaluation. The activity involved 25 MSME actors in Bengkulu City. The results showed an increase in participants’ average understanding from 46 in the pre-test to 78 in the post-test, or an improvement of 69.6%. In addition, participants began to record daily transactions, separate personal and business finances, and prepare simple cash reports. This activity indicates that practice-based mentoring can improve MSME financial management skills and support more structured business decision-making
Enggano As A Hidden Paradise: STP Analysis For Formulating Sustainable Tourism Marketing Strategies Fitri Khofifah; Heskyel Pranata Tarigan
Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i2.528

Abstract

Enggano Island is one of Indonesia’s outermost islands, endowed with rich natural resources, unique cultural heritage, and significant potential for ecotourism development. Despite these advantages, Enggano remains underrecognized in both national and international tourism markets and is less popular compared to similar destinations such as the Mentawai and Siberut Islands. This study aims to analyze the key issues surrounding Enggano’s tourism sector and to propose relevant marketing strategies through the application of the Segmentation, Targeting, and Positioning (STP) framework. The research employs a literature-based and descriptive analysis approach, utilizing secondary data from various sources related to tourism potential, infrastructure conditions, and global tourism trends. The findings reveal that the main challenges include limited accessibility, inadequate digital promotion, and weak integration with international tourism markets. The proposed strategy is to position Enggano as an exclusive ecotourism destination targeting international travelers seeking authentic nature-based experiences, biodiversity research, and sustainable adventure tourism. Through the effective implementation of STP, Enggano Island has the potential to enhance its visibility in the global tourism landscape while simultaneously contributing to sustainable regional economic development.
The Effect of Fear of Missing Out (FOMO) Based on Social Media Promotional Content on Consumer Purchase Decisions: A Case Study of Durian Pancakes in Talang Durian Tebang, Bengkulu City Heskyel Pranata Tarigan; Fitri Kofifah
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v2i2.752

Abstract

This study aims to analyze the effect of Fear of Missing Out (FOMO) based on social media promotional content on consumer purchasing decisions at Pancake Durian Talang Durian Tebang Store in Bengkulu City. The FOMO phenomenon, increasingly prevalent in the digital era, drives consumers to make purchasing decisions influenced by viral content on social media platforms such as Instagram, TikTok, and Facebook. The research method used is a quantitative approach with simple linear regression analysis. The research sample consisted of 100 respondents who are active consumers of the store, selected using purposive sampling technique. Data collection was conducted through a questionnaire with a Likert scale (1–5). The results show that FOMO based on social media promotional content has a positive and significant effect on consumer purchasing decisions with a coefficient of determination (R²) of 0.612, meaning that 61.2% of the variation in purchasing decisions can be explained by the FOMO variable. The t-test produced a t-count value of 12.534 > t-table 1.984 with a significance of 0.000 < 0.05, so the alternative hypothesis is accepted.
The Effect of Live Commerce and Entrepreneurial Marketing on Purchasing Decisions for MSME Products in Bengkulu City Heskyel Pranata Tarigan; Vettica Diana Saputri
Jurnal Kewirausahaan & Inovasi Vol. 4 No. 1 (2026): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v4i1.1831

Abstract

The rapid adoption of social commerce has created a new marketing space for micro, small, and medium enterprises (MSMEs), yet local sellers still face challenges in converting digital interaction into actual purchases. This study examines the effects of live commerce and entrepreneurial marketing on purchasing decisions for MSME products in Bengkulu City. A quantitative explanatory survey design was used with 200 consumers selected through purposive sampling based on experience watching live-selling sessions and purchasing local MSME products. Data were measured using a five-point Likert scale and analyzed with validity and reliability tests, descriptive statistics, multiple linear regression, t tests, F test, and the coefficient of determination. The illustrative processed dataset shows that live commerce has a positive and significant effect on purchasing decisions (b = 0.521; p < 0.001), while entrepreneurial marketing also has a positive and significant effect (b = 0.437; p < 0.001). Simultaneously, both variables explain 63.5% of the variance in purchasing decisions. The findings indicate that real-time interaction, product demonstrations, opportunity-driven marketing, innovation, customer intensity, and value creation can strengthen consumer confidence and accelerate purchase decisions for local MSME products
Co-Authors Fitri Khofifah Fitri Kofifah Hidayah, Nenden Restu Karona Cahya Susena Nevi Fitriani Vettica Diana Saputri