<![CDATA[In the Osseda Faolala Nias Women's Consumer Cooperative, researchers found that the existence of Virgin Coconut Oil (VCO) products produced has not been able to compete optimally in the local market. The promotional strategy implemented by Osseda Faolala Nias Cooperative is still not maximized and has not been able to reach the market widely and effectively.The purpose of this study was to determine the effect of promotion on Purchasing Decisions of VCO Products, data collection techniques by means of observation, and distributing questionnaires (questionnaires) to employee and customer respondents as many as 75 people. While testing the data analysis using validity test, reliability test, correlation coefficient analysis, coefficient of determination, and hypothesis testing. In this study using quantitative research with data calculations using SPSS to obtain accurate values. The results of this study, the t test of variable X promotion is 5.124 with a significance level of 5%, the t table is 0.67787. It is known that the Sig value = 0.000 <0.05. Then according to the interpretation: If the Sig value <0.05 or t count> t table then there is an influence between variable X on variable Y, on the contrary, if the Sig value> 0.05 or t count < t table then there is no influence between variable X on variable Y. So it can be concluded that the influence of promotion is positive and significant on Purchasing Decisions. In the results of the calculation of the coefficient of determination (R-Square) of the promotion on performance, it can be concluded that the amount of influence of the Promotion on Purchasing Decisions is 92,7%. For 7,3% influenced by other factors not discussed in this study]]>
