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All Journal Visi Sosial Humaniora
Chrysostomus Hia
Fakultas Ekonomi Universitas Universitas Nias
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Pengaruh Promosi Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Pada PT. Narindo Solusi Komunikasi Di Kota Gunungsitoli Chrysostomus Hia; Nov Elhan Gea; Nani Artatina Buulolo; Tiarni Duha
Visi Sosial Humaniora Vol. 6 No. 2 (2025): Visi Sosial Humaniora Edisi : Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i2.3067

Abstract

This study aims to determine the effect of promotion and service quality on customer satisfaction at PT. Narindo Solusi Komunikasi in Gunungsitoli City. The research method used in this study is Quantitative Research Method. The t-test results for the Promotion variable show a calculated t-value of 6.949 > t-table of 1.7032, with a significance level of 0.000. Because the significance value is less than 0.05, it can be concluded that the promotion variable has a significant effect on customer satisfaction. The Service Quality variable shows a calculated t-value of -0.182 < t-table of 1.7032, with a significance level of 0.857. This value is well above the 0.05 threshold, so it can be concluded that service quality does not have a significant effect on customer satisfaction. Based on the results of the regression analysis, the R Square (R²) value was 0.642. This value indicates that 64.2% of the variation in the Customer Satisfaction variable can be explained by two independent variables: Promotion and Service Quality.
Co-Authors Nani Artatina Buulolo Nov Elhan Gea Tiarni Duha