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All Journal Jurnal Multidisiplin Sahombu Jurnal Pengabdian IPTEK
Muhammad Faaiz Pandu Dewanata
Universitas Tiga Serangkai
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Digital Vigilantism or Self-Branding? A Psychological and Managerial Analysis of Stalker-Shaming Content on TikTok Purnamaningtyas Kusuma Dewi; Muhammad Faaiz Pandu Dewanata; Su’ad Jauharoh
Jurnal Multidisiplin Sahombu Vol. 6 No. 03 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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The rise of TikTok as a short-video platform has given rise to a distinctive digital phenomenon: stalker-shaming content, in which predominantly female creators publicly expose and humiliate individuals who monitor their social media accounts, typically ex-romantic partners. Despite its growing prevalence, this behavior remains theoretically underexplored, situated at the intersection of digital psychology and management science. This study aims to analyze stalker-shaming content on TikTok as a simultaneous act of relational aggression and strategic self-branding, and to identify the role of algorithmic amplification in sustaining this behavior. Employing a Bibliometric-Systematic Literature Review (B-SLR) approach, this study synthesized 24 articles retrieved through Scopus keyword search and manual snowballing, analyzed using VOSviewer and the PRISMA 2020 framework. Bibliometric mapping revealed three converging research gaps: a platform gap centered on Facebook rather than TikTok, a construct gap marked by the complete absence of impression management and personal branding keywords, and a temporal gap with the existing corpus concentrated in 2014–2015. Thematic synthesis yielded a four-layer conceptual model integrating Impression Management Theory [1], Self-Enhancement Theory, the Relational Aggression Framework [2], and Personal Branding Theory [3], moderated by TikTok's algorithmic architecture. Findings suggest that stalker-shaming functions simultaneously as maladaptive psychological coping and reactive personal branding, structurally incentivized by platform reward systems. This study contributes an original interdisciplinary framework with implications for digital wellbeing practice and personal brand management in algorithmically mediated environments.
A Participatory Action Research (PAR) Approach in Digital Marketing Training to Improve Digital Literacy Skills Dian Kurniasari; Purnamaningtyas Kusuma Dewi; Muhammad Faaiz Pandu Dewanata
Jurnal Pengabdian IPTEK Vol. 1 No. 2 (2026): May 2026
Publisher : Sah Publisher

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The digital literacy gap in schools remains a real challenge, particularly in terms of the ability to use technology creatively and productively for academic purposes. Although access to technology is becoming more widespread, many teachers and students still lack the digital competencies needed to produce content and manage digital platforms independently. This Community Service (PkM) activity employs the Participatory Action Research (PAR) approach by Kemmis and McTaggart, following a cycle of (1) Plan, (2) Act, (3) Observe, and (4) Reflect, which positions teachers and students as active participants rather than mere beneficiaries. The activity aims to improve the digital literacy competencies of teachers and students at SMP Islam Ngemplak, Boyolali, through digital marketing training covering digital marketing concepts, graphic design using Canva, and video content production using CapCut. The effectiveness of the activity was measured using pretest and posttest instruments based on a Likert scale. The training results showed a highly significant increase in digital literacy competencies of 58.5%. A joint reflection at the end of the cycle resulted in concrete recommendations for the sustainable development of digital literacy.
Co-Authors Dian Kurniasari Purnamaningtyas Kusuma Dewi Su’ad Jauharoh