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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Indonesian Journal of Multidisciplinary on Social and Technology
Hari Otang Sasmita
Institut Pertanian Bogor
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Peran Editor Dalam Tahap Editing Produksi Video Company Profile PT Benahin Ruang Indonesia Najmi Khalisah; Hari Otang Sasmita
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.9366

Abstract

Penelitian ini menganalisis peran editor dalam tahap pascaproduksi video company profile PT Benahin Ruang Indonesia. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui partisipasi aktif dalam proses editing. Analisis mengacu pada konsep Grammar of the Edit (Bowen, 2018) yang mencakup sembilan tahapan mulai dari acquisition hingga mastering and delivery. Temuan menunjukkan bahwa editor tidak sekadar berfungsi sebagai operator teknis, melainkan sebagai pengintegrator naratif yang berkolaborasi dengan sutradara, scriptwriter, dan videografer dalam membentuk alur visual dan menyampaikan pesan perusahaan secara efektif. Proses editing diadaptasi untuk dua platform, yakni YouTube dengan format informatif dan durasi lebih panjang, serta Instagram Reels dengan pendekatan dinamis dan daya tarik visual cepat. Temuan ini menegaskan bahwa kualitas editing secara langsung menentukan efektivitas video company profile dalam mendukung strategi branding perusahaan
An Analysis of Eco Trends Content Framing in Digital Environmental Communication on PILI Green Network's Instagram Maeva Ziyadatun Nafi'ah; Hari Otang Sasmita
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 10 No 3 (2026): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/ngmrax58

Abstract

The increasing complexity of global environmental crises requires effective digital communication strategies to build public awareness. This study aims to analyze the environmental issues presented and the framing patterns used in EcoTrends content on the Instagram account @piligreennetwork managed by PILI Green Network. This research employed a descriptive qualitative method using Robert Entman’s (1993) framing analysis approach. Data were collected through observations of 22 EcoTrends contents published between February 2024 and January 2026, as well as in-depth interviews with three key informants involved in content production. The findings show that EcoTrends covers six categories of environmental issues, namely ecological disasters, climate and weather phenomena, environmental governance and policy, conservation and biodiversity, sustainable lifestyles, and current viral issues. The framing analysis reveals that EcoTrends applies a consistent communication pattern by presenting trending issues, explaining their ecological causes, building moral judgments, and providing calls to action or solutions for audiences. Entman’s four framing elements are integrated through visual, narrative, and textual dimensions. This study concludes that EcoTrends not only delivers information about environmental crises but also constructs public understanding of ecological issues through communication strategies that adapt to digital trends.
Co-Authors Maeva Ziyadatun Nafi'ah Najmi Khalisah