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All Journal Jurnal Ilmiah Manajemen Kesatuan Research Horizon
Gunadi Dwi Hantoro
Universitas Muhammadiyah Cirebon, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Digital Happiness, Ease of Access, Transaction Security, and Feature Innovation on Digital Loyalty Muhammad Awaluddin; Gunadi Dwi Hantoro
Research Horizon Vol. 6 No. 2 (2026): Research Horizon - April 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.2.2026.1085

Abstract

The rapid development of digital technology has transformed the banking industry, particularly through the emergence of mobile banking services that enable users to conduct financial transactions more efficiently and conveniently. As competition among digital banking platforms intensifies, understanding the factors that influence customer loyalty has become increasingly important. This study aims to examine the influence of digital happiness, ease of access, transaction security, and feature innovation on digital loyalty among mobile banking users. This research employed a quantitative approach using a survey method. Data were collected from 412 mobile banking users through structured questionnaires. The data were analyzed using multiple linear regression analysis to examine the relationships between the independent variables and digital loyalty. The results show that digital happiness, ease of access, transaction security, and feature innovation have positive and significant effects on digital loyalty. These findings suggest that both emotional factors (digital happiness) and functional factors (ease of access, security, and innovation) play important roles in enhancing digital loyalty. Therefore, banking institutions should focus on improving user experience, strengthening transaction security, and continuously developing innovative features to maintain long-term relationships with customers in the digital banking environment.
A Multi-Stakeholder Strategy in Digital Business Ecosystems: A Study of Technology-Based Firms Muhammad Awaluddin; Gunadi Dwi Hantoro
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5516

Abstract

Digital business ecosystems have transformed how technology-based firms create sustainable value by encouraging collaboration among multiple stakeholders through digital platforms. However, the mechanisms through which multi-stakeholder strategies contribute to sustainable value creation remain insufficiently understood. This study aims to examine the influence of multi-stakeholder strategy on sustainable value creation by investigating the mediating role of digital platform capability, the moderating role of ecosystem governance, and the direct effect of technological capability. A quantitative research approach was employed using a cross-sectional survey of 210 managers and senior employees from technology-based firms. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that a multi-stakeholder strategy has a positive and significant effect on sustainable value creation. Digital platform capability significantly mediates this relationship, while ecosystem governance strengthens the effect of multi-stakeholder strategy on sustainable value creation. Technological capability also has a significant positive influence on sustainable value creation. These findings suggest that sustainable value creation in digital business ecosystems depends not only on stakeholder collaboration but also on digital platform capability, effective ecosystem governance, and strong technological capability, providing both theoretical and managerial insights for technology-based firms.
Co-Authors Muhammad Awaluddin