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All Journal YUME : Journal of Management JIKA: Jurnal Ilmu Keuangan dan Perbankan
Syaira Zahra Anjani
Universitas Komputer Indonesia
Economics, Econometrics & Finance Health Professions Social Sciences

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External Reference Price sebagai Faktor Penentu Keputusan Pembelian Produk Fashion Gen Z di E-Commerce Shopee Rahma Wahdiniwaty; Syaira Zahra Anjani; Asfaidil Saldin Putrapratama; Farid Akbar; Nurma Rifatul Latifah; Ridwan Fauzi
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11386

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar Pengaruh Harga Referensi Eksternal terhadap keputusan Gen Z dalam membeli barang fashion di platform e-commerce Shopee. Analisis regresi bersama dengan penelitian kuantitatif adalah metodologi penelitian yang digunakan. Kuesioner digunakan untuk mengumpulkan data dari 50 responden guna menilai bagaimana harga referensi eksternal—khususnya, flash sale dan harga coret—mempengaruhi keputusan Gen Z untuk membeli barang fashion di Shopee. Temuan penelitian menunjukkan bahwa flash sale dan harga coret memiliki dampak positif terhadap keputusan konsumen untuk membeli. Bersama-sama, kedua faktor ini mempengaruhi 62,5% dari keputusan pembelian yang dibuat. Hal ini menunjukkan bahwa penyajian harga yang dikombinasikan dengan strategi urgensi waktu yang merupakan stimulus yang efektif dalam memengaruhi perilaku pembelian Generasi Z yang responsif terhadap promosi visual dan berbatas waktu di lingkungan e-commerce. Harga Coret membentuk persepsi penghematan, sedangkan Flash Sale mempercepat keputusan melalui tekanan waktu. Integrasi kedua strategi tersebut menunjukkan bahwa stimulus harga berbasis referensi dan urgensi waktu bekerja secara komplementer dalam memengaruhi perilaku konsumen Generasi Z.
The Effect of Inflation, Firm Age, and Firm Size on Profitability (Case Study on Non-Cyclical Consumer Goods Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period) Anyelir Anyelir; Edi Firdaus; Hadi Purnomo; Syaira Zahra Anjani; Alisya Nathaniela
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 15 No. 2: Juni 2026
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v15i2.18322

Abstract

This study aims to determine the effect of inflation, firm age, and firm size, both partially and to determine each the development of each variable in Consumer Non-Cyclicals Sector Companies the 2019-2023 period. The research method used is a descriptive and verifiable method with a quantitative approach. The data used are secondary data, including Inflation, Firm Age, Firm Size, and Profitability data. The sample used in this study consists of of financial statements from the 2019 to 2023 period, with 6 companies comprising a total of 30 samples. The statistical tests conducted include multiple linear regression analysis, classical assumption tests, correlation analysis, determination coefficient analysis, and hypothesis testing using SPSS 25 for Windows. Based on the results of the T-test in this study, inflation has a negative and insignificant effect on company profitability, company age has a positive and significant effect, company size has a negative and significant effect. effect, and the F-test results indicate that inflation, firm age, and firm size have an effect on profitability. Keywords: Inflation; Firm Age; Firm Size; Profitability; Consumer Non-Cyclicals Sector Companies
Co-Authors Alisya Nathaniela Anyelir Anyelir Asfaidil Saldin Putrapratama Edi Firdaus Farid Akbar Hadi Purnomo Nurma Rifatul Latifah Rahma Wahdiniwaty ridwan fauzi