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All Journal Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi DBESTI: Journal of Digital Business and Technology Innovation
Shelly Pramudiawardani
Sekolah Tinggi Teknologi Terpadu Nurul Fikri
Computer Science & IT Economics, Econometrics & Finance Library & Information Science

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Strategi Pemasaran Digital Melalui Instagram pada Usaha DEF Laundry: Perancangan dan Implementasi Faizah Yusriyah; Shelly Pramudiawardani; Rusmanto Rusmanto
DBESTI: Journal of Digital Business and Technology Innovation Vol 3 No 1 (2026): Mei, 2026
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v3i1.2141

Abstract

DEF Laundry is a laundry service business located in Bojonggede. This business faces challenges in implementing digital marketing, particularly in utilizing social media. This study aims to design and implement a digital marketing strategy for DEF Laundry using Instagram, as well as to identify the types of promotional content that can attract customer interest in choosing DEF Laundry's services. Using a qualitative-correlational and descriptive approach, data were collected through interviews and validated through data triangulation. The results show that the digital marketing strategy designed using the STP approach and SWOT analysis successfully identified a relevant market segment. The implementation of promotional content was considered effective, as it conveyed service information clearly and attracted audience attention. Moreover, customer decisions regarding the use of DEF Laundry's services were influenced by three main factors: service quality, access to clear information, and appealing digital promotional strategies. The digital marketing strategy implemented through Instagram proved effective in increasing customer interest. The informative and interactive promotional content supported the customer's decision-making process. Thus, this strategy can serve as a solution to support the digitalization of DEF Laundry's promotional efforts in the social media era.
Evaluasi WMS Menggunakan PIECES dan Analisis Gap pada Gema Insani Press Erlangga Rahimi; Farhatul Atqiya; Shelly Pramudiawardani
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Vol 15, No 3 (2026): Juni 2026
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/jutisi.v15i3.3782

Abstract

A Warehouse management system (WMS) plays a crucial role in supporting inventory management and the distribution of goods. Evaluating the system’s Service quality from the users’ perspective is necessary to ensure it meets the company’s needs. This study aims to evaluate the WMS at Gema Insani Press using the PIECES Framework and Gap Analysis. The study employs a descriptive quantitative approach with saturation sampling involving 20 WMS users. Data were collected through questionnaires and observations, then analyzed using validity and reliability tests, PIECES analysis, and Gap Analysis. The results showed that all dimensions received good ratings with actual scores ranging from 3.76 to 3.89. The Efficiency dimension received the highest score (3.89), while the Information dimension received the lowest (3.76). The Gap Analysis revealed that the Information dimension had the largest gap (0.18), making it a priority for system development. The research results indicate that the integration of the PIECES Framework and Gap Analysis is effective for evaluating quality and determining priorities for improving warehouse Information systems.Keywords: Warehouse management system; PIECES Framework; Gap Analysis; Information System Evaluation; Warehousing. AbstrakWarehouse management system (WMS) berperan penting dalam mendukung pengelolaan persediaan dan distribusi barang. Evaluasi kualitas layanan sistem dari perspektif pengguna diperlukan untuk memastikan kesesuaiannya dengan kebutuhan perusahaan. Penelitian ini bertujuan mengevaluasi WMS di Gema Insani Press menggunakan PIECES Framework dan Analisis Gap. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan sampling jenuh yang melibatkan 20 pengguna WMS. Data dikumpulkan melalui kuesioner dan observasi, kemudian dianalisis menggunakan uji validitas, reliabilitas, analisis PIECES, dan Analisis Gap. Hasil menunjukkan seluruh dimensi memperoleh penilaian baik dengan nilai aktual 3,76–3,89. Dimensi Efficiency memperoleh nilai tertinggi (3,89), sedangkan Information terendah (3,76). Analisis Gap menunjukkan dimensi Information memiliki kesenjangan terbesar (0,18) sehingga menjadi prioritas pengembangan sistem. Hasil penelitian menunjukkan bahwa integrasi PIECES Framework dan Analisis Gap efektif untuk mengevaluasi kualitas serta menentukan prioritas peningkatan sistem informasi pergudangan. 
Co-Authors Erlangga Rahimi Faizah Yusriyah Farhatul Atqiya Rusmanto Rusmanto