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Abdul Nasir
Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Bangi Selangor, Malaysia

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The Economic Impact of the Sharing Economy on Micro, Small, and Medium Enterprises (MSMEs) in Indonesia Bagas Kurniawan; Egi Susanto; Eni Rahmawati; Abdul Nasir
Economica Insight Vol. 2 No. 2 (2026): Economica Insight, May 2026
Publisher : Gema Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/ecoin.v2i2.326

Abstract

The sharing economy is a digital platform based economic model that enables individuals and business actors to participate in the production, distribution, and consumption of goods and services through collaborative systems. This study aims to evaluate the economic impact of the sharing economy on Micro, Small, and Medium Enterprises (MSMEs) in Indonesia in 2025 by reviewing secondary data, government reports, and recent academic studies. The findings indicate that the sharing economy expands market access, increases business turnover, and accelerates the digitalization of MSMEs. However, challenges such as limited digital literacy, inadequate technological infrastructure, and increasing platform competition remain significant obstacles that must be addressed. This study provides recommendations to strengthen MSMEs within a sustainable digital ecosystem.