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KEPEMIMPINAN PELAYANAN, BUDAYA ORGANISASI DAN PENGARUHNYA PADA PROAKTIVITAS DAN KINERJA KARYAWAN Artha Febriana
Jurnal Penelitian Ekonomi dan Bisnis Vol 4, No 1 (2019): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v4i1.2361

Penelitian ini bertujuan untuk memberikan pengaruh antara variabel kepemimpinan pelayanan dan budaya organisasi terhadap kinerja karyawan dengan proaktivitas sebagai variabel pemediasi. Sampel yang digunakansebanyak 265 karyawan dengan teknik purposive sampling. Berdasarkan hasil pengujian SEM pada kelima hipotesis, hipotesis pertama menyatakan bahwa semakin kuat kepemimpinan pelayanan maka semakin tinggipengaruh proaktivitas dapat diterima ditunjukkan dengan nilai signifikansi 0.049. Pada hipotesis kedua, ketiga, keempat dan kelima menyatakan bahwa semakin kuat kepemimpinan pelayanan dan budaya organisasi makasemakin tinggi pula pengaruh proaktivitas dan kinerja karyawan dapat diterima dengan nilai signifikansi 0.001. Berdasarkan hasil tersebut dapat disimpulkan bahwa proaktivitas mampu memediasi hubungan kausalitas variabel kepemimpinan pelayanan terhadap kinerja karyawan dan budaya organisasi terhadap kinerja karyawan pada perusahaan elektronik di Jawa Tengah.Kata Kunci: Kepemimpinan Pelayanan; Budaya Organisasi; Proaktivitas; Kinerja Karyawan.

Analysis of the influence of work motivation, discipline and work culture on employee Performance CV. Roda Jati Kabupaten Demak Dinia Restuningtyas; Artha Febriana
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2019): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v12i2.849

The research objectives are to analyzing the impact of work motivation, work discipline, and work culture on employee performance. CV. Roda Jati The research method used is a quantitative type with an explanatory design. The research subjects were all employees of CV. Roda Jati, totaling 57 people. The method of collecting power used was observation, documents, and questionnaires. The results of the study concluded that: 1) work motivation has a positive and significant effect on employee performance by 0.324 or 32.4%; 2) work discipline has a positive and significant effect on employee performance by 0.326 or 32.6%; 3) work culture has a positive and significant influence on employee performance by 0.314 or 31.4%; and 4) work motivation, work discipline, and culture have a positive and significant impact on employee performance CV. Roda Jati amounted to 0.321 or 32.1%.

THE EFFECT OF WORKLOAD, WORK FACILITIES, AND WORK ENVIRONMENT BASED ON THE WORK OF PEKALONGAN CITY TRANSPORTATION SERVICE EMPLOYEES Winda Lastuti; Artha Febriana
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol 1, No 2 (2022): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (835.171 KB)

AbstractThe success of a government agency in achieving its goals cannot be separated from the participation of employees. The importance of the existence of human resources encourages government agencies to pay attention to matters relating to employee satisfaction. This study aims to determine the effect of workload, work facilities, and work environment on employee job satisfaction. The population in this study wereall employees as many as 109 respondents. The sampling technique used is the census method. The method of data analysis was carried out using multiple linear regression. The results showed that (1) workload had a significant negative effect on employee job satisfaction; (2) work facilities have a significant positive effect on employee job satisfaction; (3) the work environment has a significant positive effect on employee job satisfaction.Keywords: Workload; Work Facilities; Work Environment; Job SatisfactionAbstrakKeberhasilan suatu instansi pemerintah dalam mencapai tujuan tidak bisa lepas dari peran serta pegawai. Pentingnya keberadaan sumber daya manusia ini mendorong instansi pemerintah untuk memperhatikan hal-hal yang berkaitan dengan kepuasan pegawai. Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja, fasilitas kerja, dan lingkungan kerja terhadap kepuasan kerja pegawai. Populasi dalam penelitian ini adalah seluruh pegawai sebanyak 109 responden. Teknik pengambilan sampel yang dipakai yakni metode sensus. Metode analisis data dilakukan dengan menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa (1) beban kerja berpengaruh negatif signifikan terhadap kepuasan kerja pegawai; (2) fasilitas kerja berpengaruh positif signifikan terhadap kepuasan kerja pegawai; (3) lingkungan kerja berpengaruh positif signifikan terhadap kepuasan kerja pegawai.Kata Kunci: Beban Kerja; Fasilitas Kerja; Lingkungan Kerja; Kepuasan Kerja

PENGARUH PEMBERIAN TAMBAHAN PENGHASILAN PEGAWAI (TPP), MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DI BADAN KEPEGAWAIAN, PENDIDIKAN DAN PELATIHAN (BKPP) KOTA SEMARANG Putri Elviana; Artha Febriana
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 1 (2021): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i1.140

This study was conducted to analyze and prove the effect of providing additional employee income (TPP), work motivation and work environment at BKPP Semarang City with a population of 78 employees. In this study, the sampling method used was census. The data collection technique in this study used a questionnaire given to the respondents while the data analysis technique used was multiple regression analysis. The results of this study state that TPP has a positive and insignificant effect on employee performance, motivation has a negative and insignificant effect, while the work environment has a positive and significant effect on employee performance.

Dampak Social Media Marketing, Influencer Marketing, dan Live Streaming Shopping Terhadap Keputusan Pembelian Cetaphil pada Tiktok Shop Nazwa Ayu Khairani; Amron Amron; Artha Febriana; Hertiana Ikasari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10991

The research aims to examine how Social Media Marketing, Influencer Marketing, and Live Streaming Shoppings on consumers’ purchasings decision regarding Cetaphil product on TikTok Shop platform. The sampling technique employed was purposive sampling, targeting respondents who actively use TikTok, have been exposed to promotional content for Cetaphil products, and have prior experience purchasing through TikTok Shop. This data collected using questionnaires, also the analysis is conducted with SmartPLS 4.0 utilizing Partials Least Squares Structural Equations Modeling (PLS-SEM) method. The result indicate the Social Media Marketing, Influencer Marketing, and Live Streaming Shopping exert a positive and significant effect on purchasing decisions. These finding suggest thats marketing efforts delivered through creative social media content, the involvement of highly credible influencers, and real-time interaction facilitated by live streaming effectively encourage consumers to purchase Cetaphil products on TikTok Shop. Consequently, the integration of social media marketing, influencer marketing, and live streaming strategies is considered increasingly effective in enhancing consumer purchasing decision for Cetaphil products onTikTok Shop platform.

Dampak Hard Skill dan Soft Skill terhadap Kesiapan Kerja dengan Motivasi Kerja sebagai Variabel Intervening pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro yang Mengikuti Program Magang Putri Ernita Rahmawati; Artha Febriana; Raden Ayu Aminah Rizkia Puspita Sari; Masitha Fahmi Wardhani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 6 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i6.12302

In order to examine how work motivation mediates the link between hard skills, soft skills, and work preparedness, this study focuses on seventh-semester management students who completed internships at Dian Nuswantoro University during the 2025-2026 academic year. The purpose of the research is to look at how different types of abilities, both hard and soft, affect job readiness and motivation. Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS 4 were used for statistical analysis of the survey data. Students in their seventh semester of management programs who had completed internships were selected using a purposive sample technique. The results demonstrate that students' employment readiness is positively and significantly affected by their job motivation, which is affected by both their hard and soft skills. Mediation studies have shown that intrinsic job motivation strengthens the relationship between job readiness, hard skills, and soft skills. The R² value for work readiness is 0.751, which means that Hard Skills, Soft Skills, and Work Motivation together explain 75.1% of the variation. In contrast, the R² value for work motivation is 0.685, which suggests that Hard Skills and Soft Skills account for 68.5% of the variation. This study's findings highlight the importance of internships in enhancing management students' job motivation, technical competence, and interpersonal skills in order to better prepare them for the profession upon graduation. This study presents strong evidence that schools should focus on helping students improve their hard skills, soft skills, and motivation for the job as important strategies for preparing them for the workforce.

Pengaruh Content Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Parfum Scarlett pada Generasi Z di Kota Semarang Imayllina Auliya Putri; Amron Amron; Artha Febriana; Elia Resha Fatmawati
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6839

The development of social media encourages companies to untilize digital marketing strategies to influence consumer behavior, especially Generation Z who actively access product information online. This study aims to analyze the influencer of content marketing, influencer marketing and brand image on purchasing decisions for Scarlett parfume among Generation Z in Semarang City. This study uses a quantitative approach with data collection techniques through distributing questionnaires to 119 respondents selected using a purposivesampling method. The research data were analyzed using multiple linear regression supported by validity tests, reability tests, clasicial assumption tests, t- tests, F tests, and coefficients of determination. The result show that content marketing, Infleunce marketing, and Brand image have a positive and significant effect on purchasing decisions for Scarlett parfume. In addition, brand image is the most dominant variablein influence consumer purchasing decisions. Thecoefficient of determination (R²) value of 0.364 indicates that 36.4% of the variation in purchasing decisions can be explained by these three variables, while the remaining 63.6% is influenced by other factors outside theresearch model. These findings indicate that an effective digital marketing strategy through engaging content, credible influencer endorsment and a strong brand image can increase consumer interest and purchasing decisions towards Scarlett parfume product.

Job Satisfaction as a Mediating of ShopeeFood Driver Performance in Semarang Noor Abthal Muqaffi; Tito Aditya Perdana; Artha Febriana; Masitha Fahmi Wardhani
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.891

In 2024, ShopeeFood recorded a transaction value of IDR 16 trillion in Indonesia, compared to IDR 31.1 trillion for GoFood and IDR 41.8 trillion for GrabFood, indicating the necessity for enhancing driver performance to strengthen service competitiveness. This study aims to analyze the impact of work flexibility, work-life balance, and compensation on the performance of ShopeeFood drivers in Semarang City, with job satisfaction serving as a mediating variable. A quantitative approach was employed, utilizing a sample of 105 drivers selected through purposive sampling, and analyzed using SmartPLS 4. The findings reveal that work flexibility does not have a direct effect on performance; however, it positively influences job satisfaction and mediates performance improvement. Work-life balance exerts a direct positive effect on performance but does not significantly affect job satisfaction. Compensation shows a significant positive impact on both job satisfaction and performance. Furthermore, job satisfaction significantly enhances performance, thereby acting as a mediator in the relationship between work flexibility and compensation with performance. These findings offer practical implications for ShopeeFood management in designing more effective work flexibility and compensation policies to improve drivers' job satisfaction and performance. Academically, this study contributes to the literature on the role of job satisfaction as a mediating variable in enhancing driver performance within the platform-based economy.

Peran affective trust dalam hubungan antara platform work remuneration, fleksibilitas kerja, dan kinerja mitra pengemudi di Kota Semarang Vina Khusnul Khotimah; Nanda Adhi Purusa; Artha Febriana; Masitha Fahmi Wardhani
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2897

The development of digital platform-based work systems increasingly emphasizes the importance of fairness in reward provision and flexibility in work arrangements for driver-partners. This study aims to analyze the effect of platform-based work rewards and work flexibility on partner performance, with affective trust as a mediating variable. This study used a quantitative approach through an explanatory survey design with 100 active driver-partners. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that platform-based work rewards and work flexibility have a positive influence on affective trust and driver-partner performance. In addition, affective trust shows a significant mediating role in explaining the relationship between the two variables and performance. These findings confirm that reward fairness and work flexibility play a significant role in building emotional trust and improving driver-partner performance in algorithm-based work systems.

Dampak Social Media Marketing, Influencer Marketing, dan Live Streaming Shopping Terhadap Keputusan Pembelian Cetaphil pada Tiktok Shop Nazwa Ayu Khairani; Amron Amron; Artha Febriana; Hertiana Ikasari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10991

The research aims to examine how Social Media Marketing, Influencer Marketing, and Live Streaming Shoppings on consumers’ purchasings decision regarding Cetaphil product on TikTok Shop platform. The sampling technique employed was purposive sampling, targeting respondents who actively use TikTok, have been exposed to promotional content for Cetaphil products, and have prior experience purchasing through TikTok Shop. This data collected using questionnaires, also the analysis is conducted with SmartPLS 4.0 utilizing Partials Least Squares Structural Equations Modeling (PLS-SEM) method. The result indicate the Social Media Marketing, Influencer Marketing, and Live Streaming Shopping exert a positive and significant effect on purchasing decisions. These finding suggest thats marketing efforts delivered through creative social media content, the involvement of highly credible influencers, and real-time interaction facilitated by live streaming effectively encourage consumers to purchase Cetaphil products on TikTok Shop. Consequently, the integration of social media marketing, influencer marketing, and live streaming strategies is considered increasingly effective in enhancing consumer purchasing decision for Cetaphil products onTikTok Shop platform.

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