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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Fauzie Hikmatussalam Sutrisna
Fauzie Hikmatussalam Sutrisna
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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DRAMATURGY OF SUNDANESE CULTURE-BASED POLITICAL COMMUNICATION IN THE CONSTRUCTION OF SOCIAL MEDIA HYPERREALITY Fauzie Hikmatussalam Sutrisna
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20660025

Abstract

This research aims to analyze how Sundanese culture-based political communication is constructed through social media to form a political hyperreality in the midst of West Java society. The research uses a qualitative approach with dramaturgical analysis methods from Erving Goffman and hyperreality theory from Jean Baudrillard. Social media is no longer just a space for political communication, but has turned into a stage for symbolic performances that display images of closeness, simplicity, religiosity, and local cultural identity. Sundanese culture is used as a symbolic instrument to build political legitimacy through emotional and populist digital visualization. Research has found that local culture-based political content on social media tends to produce simulated realities that the public consumes as socio-political truth. In these conditions, the boundary between political reality and digital imagery becomes blurred. The dramaturgy of digital politics finally gives birth to hyperreality, which is a situation when media representations are more reliable than empirical reality in the field.
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