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All Journal SWAGATI: Journal of Community Service
Muhammad Arif Zikir Risky
Institut Teknologi & Bisnis (ITEBIS) PGRI Dewantara Jombang
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Enchancing SMEs Competitiveness Through Business Legality (NIB) And Digital Marketing In Tembelang Village Ninis Umnastuti; Dewi Puspitaningsih; Muhammad Arif Zikir Risky; Nurianah; Beni Sucipto; Lala Hucadinota Ainul Amri
SWAGATI : Journal of Community Service Vol. 3 No. 1 (2025): March
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2025v3i1.2670

Abstract

Microenterprises owned by housewives in Tembelang Village, Jombang Regency, considerable growth potential, however they remain constrained by limited business legality and optimalization of digital technologies, which in turn restrict access to financial institutions and government support programs. This Community Service initiative aims to enhance to competitiveness of SMEs through the facilitation of Business Indentification Number (NIB) registration and the provision of digital marketing training, involving housewives engaged in microenterprises as primary participants. The implementation a structured approach comprising needs assessment, training on NIB registration and digital marketing, hand on assistance until NIB issuance, and program evaluation. The findings indicate that prior to the intervention, around 80% of participants did not possess an NIB and 70% had not utilized digital platforms for marketing purposes. Following the intervention, around 70% of participants successfully abtained an NIB, while more than 60% initiated the use of social media as a marketing channel. The program contributed to improved access to funding opportunities and broader market reach. Nevertheless, several limitations were indentified, including the relatively limited duration of the training and disparities in participants technological adaptability. Overall, this initiative a positive contribution to strengthening business legality and the digital marketing capabilities of SMEs in a sustainable.
Digital Transformation as a Strategy to Improve Marketing Performance and Public Financial Literacy Muhammad Arif Zikir Risky; Dewi Puspitaningsih; Ninis Umnastuti; Irea Arrahima; Lala Hucadinota Ainul Amri; Zainudin Bin Siran
SWAGATI : Journal of Community Service Vol. 3 No. 1 (2025): March
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2025v3i1.2671

Abstract

This community service program aims to improve marketing performance and financial literacy among the community through the use of digital technology. The method used is a participatory approach, encompassing outreach, training, and mentoring for business owners and the community. Activities focused on the use of digital marketing (social media, marketplaces, and AI-based tools) and financial management using simple digital applications. Results showed increased understanding of digital marketing strategies among participants, their ability to create more effective promotional content, and improved skills in digital financial recording and management. Furthermore, there was increased awareness of the importance of financial literacy in supporting business sustainability. This activity contributes to providing a practical model for implementing digital transformation for the community, particularly UMKM. The practical implication of this activity is increased business competitiveness through the use of digital technology. Limitations of this activity lie in the relatively short duration of the mentoring and the varying levels of technology adaptation among participants.
Co-Authors Beni Sucipto Dewi Puspitaningsih Irea Arrahima Lala Hucadinota Ainul Amri Lala Hucadinota Ainul Amri Ninis Umnastuti Ninis Umnastuti Nurianah Zainudin Bin Siran