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All Journal Authentic Research of Global Fisheries Application Journal (Aurelia Journal)
Rinda Noviyanti
Program Studi Magister Manajemen Perikanan, Sekolah Pascasarjana, Universitas Terbuka

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Business development strategy for Tilapia Aquaculture Village in Mataram City Wiwik Susanti; Agnes Puspitasari Sudarmo; Rinda Noviyanti
Aurelia Journal Vol 8, No 1 (2026): April
Publisher : Politeknik Kelautan dan Perikanan Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/aj.v8i1.19677

Abstract

The Aquaculture Village (KPB) in Mataram City is the government's effort to improve community welfare and strengthen food security. This program is also a strategy in spurring the development of competitive and sustainable fisheries. Currently, the development of Aquaculture Villages is still facing various challenges, including high land conversion, increase in fish feed prices, lack of technology adoption, weak institutions and marketing systems. The research aims to assess the feasibility of tilapia cultivation business and formulate a business development strategy for Aquaculture Villages in Mataram City. Data collection was obtained using a descriptive qualitative approach through observation, interviews, questionnaires and Focus Group Discussions (FGD). Data analysis uses business feasibility analysis and SWOT analysis quantitatively. The results of the study show that the tilapia cultivation business in the KPB area is feasible to be carried out in both the short and long term. The profit obtained was IDR 285,063,750 / cycle, R/C ratio of 1.28, profitability of 28.44%, positive NPV value of IDR 2.46 billion, Net B/C of 6.3, and IRR of 49%, with a Payback Period of 11 months. The business development strategy of KPB Mataram City is formulated through the S-O strategy, in the form of efforts to optimize cultivated land, development of tourism businesses, strengthening the Merah Putih Village Cooperative in access to production and marketing financing, as well as increasing the capacity of industries and MSMEs to process fishery products. 
Co-Authors Agnes Puspitasari Sudarmo Wiwik Susanti