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Analisis Strategi Manajemen Pemasaran Pendidikan dalam Menarik Minat Peserta Didik Ilham Afif; Mohammad Aquallurrizal; Arza Lubaib Almuna; Farchatul Maru`ah
Jurnal Bintang Pendidikan Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Bintang Pendidikan Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubpi.v4i2.4348

Abstract

This study was conducted based on observational findings indicating that educational institutions need to implement appropriate educational marketing management strategies to enhance their attractiveness amid increasing competition. The purpose of this study is to analyze educational marketing management strategies used to attract prospective students and to identify factors influencing their effectiveness. This research employed a qualitative approach, with observation, interviews, and documentation serving as data collection techniques. The collected data were analyzed through data reduction, data presentation, and conclusion drawing. The findings reveal that educational marketing strategies are implemented through promotional program planning, utilization of information media, improvement of educational service quality, strengthening of institutional image, and collaboration between schools and the community. A well-planned and sustainable marketing system has been shown to increase public trust in educational institutions. Furthermore, students’ interest in choosing an educational institution is influenced by the quality of educational programs, supporting facilities, school reputation, learning environment, and information accessibility through various media. The study findings indicate that effective implementation of educational marketing management strategies can enhance institutional competitiveness and increase student enrollment. Therefore, educational institutions are encouraged to continuously develop innovative marketing strategies that align with community needs to remain relevant and attractive to prospective students.
Kepemimpinan Pendidikan Islam dalam Sejarah Pesantren Nusantara Ilham Afif; Isnaeni Mutiara Azahra; Lu’lu Atun Naafi’ah
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 4 No. 3 (2026): Juni : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v4i3.3065

Abstract

As the oldest Islamic educational institutions in Indonesia, Islamic boarding schools (pesantren) play a crucial role in shaping the character, morals, and intellect of the community, thus ensuring leadership is a key factor in maintaining the institution's sustainability and development. This study aims to analyze the characteristics and development of Islamic educational leadership in the history of Islamic boarding schools in the archipelago. The method used is qualitative research with a literature study approach through the review of various books, journals, and relevant scientific sources. The results of the study indicate that Islamic boarding school leadership was initially dominated by the charismatic, religious, and exemplary leadership style of the kiai. Over time, this style has transformed into a more adaptive and professional leadership style without abandoning Islamic values, such as trustworthiness, deliberation, sincerity, and exemplary behavior. The leadership of the kiai remains a central element in the management of Islamic boarding schools and plays a role in maintaining the balance between tradition and modernization. The implications of this study indicate that the pesantren leadership model, which integrates religious, social, and managerial values, is highly relevant in facing contemporary educational challenges and supporting the sustainable development of Islamic educational institutions.