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All Journal journal of social and economic research
Syaihan Alfalah
Program Vokasi (D3), Institut Ilmu Sosial dan Manajemen STIAMI
Law, Crime, Criminology & Criminal Justice

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IMPLEMENTATION OF DIGITAL MARKETING AS A MARKETING COMMUNICATION STRATEGY THROUGH INSTAGRAM SOCIAL MEDIA BY THE JAKARTA VESPA SCHOOL UMKM WORKSHOP Endang Supriyadi; Maya Sofiana; Syaihan Alfalah
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1518

Abstract

Competition and technological development are very progressive. Micro, Small and Medium Enterprises (MSMEs) must be able to innovate with digital technology in order to compete competitively. However, not all MSMEs optimize digital technology in this case Instagram. The purpose of this study is to determine the Implementation of Digital Marketing as a Marketing Communication Strategy through Instagram Social Media by MSMEs Bengkel Vespa School Jakarta, to find out what obstacles are faced by the Implementation of Digital Marketing as a Marketing Communication Strategy through Instagram Social Media by MSMEs Bengkel Vespa School Jakarta and to find out what efforts are made in the Implementation of Digital Marketing as a Marketing Communication Strategy through Instagram Social Media by MSMEs Bengkel Vespa School Jakarta. Data collection techniques are based on direct observation and in-depth interviews with informants. Data analysis techniques with Miles and Huberman in Miles and Huberman. The results of the study that the Implementation of Digital Marketing as a Marketing Communication Strategy through Instagram Social Media by MSMEs Bengkel Vespa School Jakarta are not optimal but the existing obstacles are not felt to be too significant. The SWOT results reveal potential strengths and opportunities, but also show weaknesses and threats that need to be addressed.
Co-Authors Endang Supriyadi Maya Sofiana