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All Journal Jurnal Ilmu Multidisplin
Sarovah Widiawati
Faculty of Transportation and Logistics System, Institut Transportasi dan Logistik Trisakti, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Influence of Price, Service Quality, and Promotion at Shipping Lines Company (ONE) on Customer Decisions Firyaal Nadhira; Nisrina Fhatin; Honny Fiva Akira Sembiring; Sarovah Widiawati
Jurnal Ilmu Multidisiplin Vol. 3 No. 4 (2025): Jurnal Ilmu Multidisplin (Januari-Maret 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i4.2034

Abstract

In international trade activities, the role of a shipping company is very important. Shipping acts as a means of transportation in moving goods from one place to another. This study purpose is to determine and analyze the influence of price, service quality, and promotion, which will have a direct effect on ONE's customer decisions on an ongoing basis. The sample population in this study were the users of the shipping company (ONE). There were 105 respondents. The analysis method used in this research is quantitative descriptive method. The method the author chose for data collection was to conduct a survey in the form of a questionnaire. The results proved of this research simultaneously had a positive and significant impact on ONE's customer decisions.
Co-Authors Firyaal Nadhira Honny Fiva Akira Sembiring Nisrina Fhatin