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All Journal ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) BEAM
Lusyani Sunarya
University of Raharja, Indonesia
Humanities Social Sciences

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Enhancing Vocational Students Graphic Design Competence for Interactive Social Media Content Creation Lusyani Sunarya; Richard Andre Sunarjo; Marviola Hardini; Mamih Maya Pebiyanti; Maulana Abbas; Wahyu Nur Wahid; Bintang Nandana Henry
ADI Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i1.1343

Abstract

The rapid development of digital technology in the era of the Industrial Revolution 4.0 has compelled the education sector, particularly vocational schools (SMK), to produce graduates who are creative, adaptive, and competent in the creative industry. One crucial competency is graphic design skills, which play an essential role in digital content production and visual communication. This community service activity was conducted at SMK Ki Hajar Dewantoro, Tangerang City, aiming to enhance the competence of students majoring in Visual Communication Design (DKV) in mastering graphic design and creating interactive social media content. This program is an implementation of the 2025 Community-Based Empowerment Funding Program, approved by the Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology. The method employed was Project-Based Learning (PBL), which focuses on improving students’ technical, creative, and collaborative skills through real project-based learning. The activity consisted of five stage socialization, training in design software (Adobe Photoshop and Illustrator), mentoring in digital content creation, evaluation of outcomes, and program sustainability planning. The results indicated a significant improvement in students’ technical abilities and creativity in producing visual designs, resulting in attractive and functional products such as posters and die-cut packaging. This program contributes to the achievement of SDGs 4 (Quality Education) and SDGs 9 (Industry, Innovation, and Infrastructure), and aligns with Asta Cita 7 and Asta Cita 8 in strengthening digital skills and national self-reliance. This activity serves as a best-practice model of community service that effectively enhances vocational competence in the modern learning era.
Algorithmic Scriptwriting and the Preservation of Human Emotional Resonance in Narrative Broadcasting Lusyani Sunarya; Mohamad Rakhmansyah; Lukita Pasha; Chua Toh Hua
Bridging of Emerging AI and Media Broadcasting (BEAM) Vol. 1 No. 1 November (2025): Bridging of Emerging AI and Media Broadcasting
Publisher : Sundara Publishing

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Abstract

The rapid advancement of artificial intelligence in media production has introduced algorithmic scriptwriting as a transformative approach in narrative broadcasting, raising concerns about whether automated content generation can maintain the depth of human emotional resonance traditionally embedded in storytelling. This study aims to examine how algorithmic scriptwriting systems influence the preservation of emotional authenticity and narrative engagement within broadcasting content while exploring the balance between computational efficiency and human-centered storytelling values. To achieve this, the research employs a mixed-method approach that combines qualitative narrative analysis and quantitative audience perception evaluation, involving comparative assessment between algorithm-generated scripts and human-written scripts within selected broadcasting scenarios. The findings indicate that algorithmic scriptwriting can effectively structure narrative flow and optimize production efficiency, however, scripts developed through purely algorithmic processes tend to exhibit limitations in conveying nuanced emotional layers, empathy, and contextual cultural expression. Nevertheless, the integration of human editorial intervention and emotional modeling techniques significantly enhances the perceived authenticity and emotional engagement of algorithm-assisted narratives. Therefore, this study concludes that algorithmic scriptwriting should not be positioned as a replacement for human creativity but rather as a collaborative tool that augments the creative process, where human oversight remains essential to preserve emotional resonance and narrative depth in broadcasting practices.
Co-Authors Bintang Nandana Henry Chua Toh Hua Lukita Pasha Mamih Maya Pebiyanti Marviola Hardini Maulana Abbas Mohamad Rakhmansyah Richard Andre Sunarjo Wahyu Nur Wahid