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All Journal Jurnal Ilmu Multidisplin
Silla Macripah
Faculty of Transportation and Logistics System, Institut Transportasi dan Logistik Trisakti, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Price, Electronic Word of Mouth (EWOM), E-Service Quality on Customer Loyalty Using Maxim Online Transportation in Jakarta Silla Macripah; Idha Nurmaulidya; Yana Tatiana; Nunuh Nunuh
Jurnal Ilmu Multidisiplin Vol. 3 No. 4 (2025): Jurnal Ilmu Multidisplin (Januari-Maret 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i4.2110

Abstract

This study aims to analyze and prove the influence of Price, Electronic Word of Mouth, and E-service Quality and their impact on customer loyalty in Maxim online transportation services. Utilizing a quantitative research methodology, data was collected through surveys of Maxim’s users. The research population in this study are customers of Maxim's online transportation services in Jakarta. The sampling technique uses purposive sampling with a total sample of 100 respondents. The data analysis method used SPSS 29. The study results show that Price and Electronic Word of Mouth (eWOM) do not influence customer loyalty. Meanwhile, E-Service Quality has a positive and significant influence on Maxim customer loyalty in Jakarta. Simultaneously, the variables Price, Electronic Word of Mouth (eWOM), and E-Service Quality have a positive and significant influence on Maxim customer loyalty in Jakarta.
Co-Authors Idha Nurmaulidya Nunuh Nunuh Yana Tatiana