Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal Dimamu Jurnal AbdiMU Jurnal Maps (Manajemen Perbankan Syariah)
Jajang Suherman
Universitas Ma'soem
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Xiaomi Jajang Suherman; Ricky Rohmanto Rohmanto; Abi Rachmadia Azhar Azhar
Jurnal Dimamu Vol. 5 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i2.1927

Abstract

Competition in the smartphone industry is increasingly intense, especially in the entry-level segment targeting lower to middle-class consumers. Xiaomi has become one of the favored brands because it can offer high specifications at affordable prices. This raises the question of how much product quality and price perception influence purchasing decisions, particularly in Bandung City. This study aims to analyze the influence of brand image and product quality on Xiaomi smartphone purchasing decisions, both partially and simultaneously. Using a quantitative approach, data were collected through questionnaires from 100 Xiaomi phone users in Bandung City selected through purposive sampling. This study is expected to provide input for business actors and marketers in designing effective strategies. The data processing was carried out using SPSS version 27 software with methods including validity test, reliability test, normality test, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that product quality and price perception have a significant effect on purchasing decisions, both individually and simultaneously. The coefficient of determination value reaches 62.5%, which means that these two variables explain most of the variation in consumer purchasing decisions. The conclusion of this study is that Brand Image has a significant effect on purchase decisions. The t-test results show that product quality has a significance value of 0.000 (p < 0.05) and a regression coefficient of 0.497. Product quality has a positive effect on purchase decisions, showing a significance value of 0.000 (p < 0.05) and a regression coefficient of 0.574. Brand image and product quality simultaneously have a significant effect on purchase decisions. The F-test results show a significance value of 0.000 (p < 0.05), indicating that both variables together have an effect on purchasing decisions. The coefficient of determination (R Square) value of 0.625 shows that 62.5% of the variation in purchasing decisions can be explained by product quality and price perception. The remaining 37.5% is explained by other variables not examined in this study.  
Strategi Pemasaran Digital Melalui Media Sosial Dalam Meningkatkan Penjualan (Studi Kasus Pada Bisnis Buket Bunga Zul Di Rancaekek Bandung) Jajang Suherman; Heni Rosdianti; Zulfani Nurfaiza
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.347

Abstract

Daerah pedesaan memiliki potensi besar untuk dikembangkan sebagai pusat ekonomi kreatif, meskipun keterbatasan akses terhadap teknologi, infrastruktur, dan informasi menjadi tantangan. Buket Bunga Zul, sebuah bisnis buket bunga di Rancaekek, Kabupaten Bandung, menjadi contoh dari potensi tersebut. Usaha ini memiliki keuntungan karena akses strategis ke kota-kota besar terdekat seperti Bandung dan Sumedang, serta meningkatnya permintaan buket bunga untuk acara seperti pernikahan, wisuda, dan perayaan lainnya, yang menghadirkan peluang menjanjikan. Penelitian ini bertujuan untuk menganalisis bagaimana strategi berbasis teknologi dapat meningkatkan daya saing, efisiensi operasional, dan jangkauan pasar produk buket bunga lokal. Pemanfaatan platform digital, aplikasi pemasaran, dan sistem manajemen berbasis teknologi memungkinkan pertumbuhan berkelanjutan tanpa batasan geografis. Penelitian ini menggunakan metode deskriptif kualitatif dengan desain studi kasus, serta melakukan triangulasi dalam pengumpulan data kualitatif. Analisis bersifat induktif, berfokus pada pemahaman makna, keunikan, dan fenomena. Hasil penelitian menunjukkan bahwa pemanfaatan teknologi digital dalam pemasaran, manajemen, dan distribusi dapat secara signifikan memperluas jangkauan pasar dan meningkatkan daya saing. Meskipun menghadapi keterbatasan teknologi dan infrastruktur, lokasi strategis Rancaekek serta penerapan strategi berbasis teknologi menjadikan bisnis buket bunga lokal mampu berkembang dan tumbuh dalam ekonomi kreatif.
The Influence of Digital Marketing and Perceived Ease of Use on Consumer Purchase Intention in the Shopee Marketplace armansyah Msarusu; Jajang Suherman; Mutiara Ramadhani Latif Latif
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 9 No. 2 (2026)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v9i2.1924

Abstract

The rapid development of digital technology has significantly influenced consumer shopping behavior, particularly through online marketplaces. This study aims to analyze the influence of digital marketing and perceived ease of use of the Shopee marketplace on consumer purchase intention. The research was conducted among Shopee users in Indonesia who had previously made transactions on the platform. A quantitative research design with a survey approach was employed, involving 110 respondents selected using purposive sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression. The results show that digital marketing has a positive and significant effect on consumer purchase intention (? = 0.421; p < 0.05). Perceived ease of use also has a positive and significant effect on purchase intention (? = 0.356; p < 0.05). Furthermore, the simultaneous test indicates that digital marketing and perceived ease of use significantly influence consumer purchase intention (F = 42.317; p < 0.05). These findings highlight the importance of effective digital marketing strategies and user-friendly platform design in increasing consumers’ intention to purchase through online marketplaces.
Pemanfaatan Facebook dan WhatsApp Sebagai Sarana Promosi Jajang Suherman; Armansyah M. Sarusu; Ricky Rohmanto; Amalia Faroha
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 6 No. 1 (2026): Mei
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v6i1.2003

Abstract

This community service activity aims to improve digital marketing skills at Warung Bunda Afifah Catering in Rancaekek, Bandung through the use of Facebook and WhatsApp social media as promotion tools. The method used is a participatory method with a training and mentoring approach, which includes stages of problem identification, digital promotion strategy planning, implementation of training on the use of Facebook and WhatsApp Business, as well as evaluation of activity results. Data collection techniques were carried out through observation, interviews, and documentation before and after the activities took place. The results of the activities showed an increase in partners' understanding and skills in managing Facebook and WhatsApp accounts as promotional media, including in creating engaging content, managing product catalogs, and communicating with customers. In addition, there was an increase in promotional reach and interaction with consumers, which impacted the growth in the number of orders. Thus, the use of Facebook and WhatsApp has been proven effective as a simple, inexpensive, and easy-to-implement digital marketing strategy for small businesses such as Catering Warung Bunda Afifah.
Co-Authors Abi Rachmadia Azhar Azhar Amalia Faroha Armansyah M. Sarusu armansyah Msarusu Heni Rosdianti Mutiara Ramadhani Latif Latif Ricky Rohmanto Ricky Rohmanto Rohmanto Zulfani Nurfaiza