<![CDATA[Banking plays an important role in supporting economic growth through the activities of collecting and distributing funds to the public in the form of credit. Credit has become one of the main sources of financing for people to meet consumption needs as well as business capital. However, public interest in applying for loans is greatly influenced by various factors, one of which is the credit interest rate. High credit interest rates can increase the burden of installment payments, thereby affecting customers' decisions in taking loans. On the other hand, lower interest rates tend to increase public interest in borrowing because the cost of loans becomes more affordable. This study aims to determine and analyze the effect of credit interest rates on customers’ loan interest in the banking sector. The research uses a quantitative approach with a simple linear regression analysis method. Data were obtained through questionnaires distributed to 100 bank customers who had previously taken or were currently taking credit loans. The sampling technique used was purposive sampling with certain criteria. Data analysis was conducted using validity tests, reliability tests, simple linear regression tests, t-tests, and coefficient of determination tests. The results of the study indicate that credit interest rates have a negative and significant effect on customers’ loan interest. The higher the credit interest rate, the lower the public interest in applying for loans. Conversely, lower credit interest rates can increase people’s interest in applying for credit. These findings indicate that credit interest rate policies are important factors that must be considered by banks in increasing credit distribution to the public.]]>
