Yeni Absah
University of North Sumatera

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

The Influence of Digital Leadership and Online Training on Employee Performance Through Job Satisfaction in a Hybrid Work Environment at the BPJS Ketenagakerjaan Sumbagut Office Meirizka Miranda Nasution; Prihatin Lumbanraja; Yeni Absah
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.196

Abstract

This study aims to analyze the influence of digital leadership and online training on employee performance through job satisfaction in a hybrid work environment at the BPJS Ketenagakerjaan Sumbagut Regional Office. Digital transformation and the implementation of a hybrid work system require organizations to strengthen technology-based leadership as well as employee competency development in order to maintain optimal performance. This research uses a quantitative approach with a survey method. The research sample was determined using a purposive sampling technique, with a total of 81 employees as respondents. The data analysis method used is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that digital leadership has a positive and significant effect on both job satisfaction and employee performance. Online training also has a positive and significant effect on job satisfaction and employee performance. Furthermore, job satisfaction is proven to have a positive and significant effect on employee performance. The indirect effect testing indicates that job satisfaction is able to significantly mediate the influence of digital leadership and online training on employee performance. These findings suggest that strengthening digital leadership and designing relevant and interactive online training can improve job satisfaction, which in turn enhances employee performance in a hybrid work environment. The implications of this study emphasize the importance of developing digital competencies for both leaders and employees, as well as optimizing online training systems that are aligned with job needs in order to support productivity and service quality in public sector organizations.
The Influence of Instagram Social Media and User-Generated Content on Purchase Decision Through Brand Trust at Alligator Roastery Medan Dwi Sakinah; Endang Sulistya Rini; Yeni Absah
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.184

Abstract

Indonesia ranks fourth globally in coffee production, yet faces challenges in domestic market penetration. This study examines how Instagram social media marketing and User-Generated Content (UGC) influence purchase decisions through brand trust at Alligator Roastery Medan, a specialty coffee business experiencing declining customer visits from 680 daily visitors in 2022 to 420 in 2024. Using quantitative methodology with PLS-SEM analysis on 161 respondents selected through purposive sampling, data were collected via structured questionnaires. Results indicate that Instagram positively influences brand trust (β=0.423, p=0.004) and purchase decisions (β=0.298, p=0.005). UGC significantly affects brand trust (β=0.428, p=0.004) but shows no significant direct effect on purchase decisions (β=0.194, p=0.097). Brand trust mediates both relationships significantly and demonstrates the strongest direct effect on purchase decisions (β=0.456, p=0.000), explaining 80.8% of variance in purchase decisions. Findings suggest that digital marketing strategies must prioritize building brand trust through consistent, authentic content and leveraging consumer-generated content to enhance credibility and drive purchase behavior in the specialty coffee market.
The Effect of Work Life Balance, Workload, and Compensation on Employee Performance with Organizational Commitment as a Moderation Variable at PT. Nusantara Plantation IV KSO Regional II Tanjung Garbus Plantation Mira Fitriyanti; Elisabet Siahaan; Yeni Absah
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.191

Abstract

Changes in the increasingly dynamic work environment have driven a transformation in performance management, where work life balance, workload, and compensation systems are important aspects in maintaining employee productivity. This study aims to analyze the influence of work life balance, workload, and compensation on employee performance with organizational commitment as a moderation variable in PT. Nusantara Plantation IV KSO Regional II Tanjung Garbus Plantation. Using a quantitative method with PLS-SEM analysis on 150 maintenance and harvest employee respondents selected through proportional random sampling, data were collected through a structured questionnaire. The results showed that work life balance had a positive and significant effect on employee performance (β=0.319, p=0.000), workload had a negative and significant effect on employee performance (β=-0.270, p=0.000), and compensation had a positive and significant effect on employee performance (β=0.536, p=0.000). Organizational commitment was proven to strengthen the influence of work life balance (β=0.184, p=0.011) and workload (β=0.149, p=0.009) on employee performance, but was unable to moderate the compensation relationship with employee performance (β=-0.230, p=0.001). The research model explains 80.3% variance in employee performance. These findings underscore the importance of a holistic human resource management strategy in the plantation industry, particularly in balancing productivity demands with employee well-being through effective work-life balance management, proportionate workload distribution, fair compensation systems, and strengthening organizational commitments.
The Effect of Self Efficacy, Working Conditions and Employee Retention on Plantation Employee Performance Through Work Discipline at PT Socfindo Labuhanbatu Utara Putri Latifah Anum; Prihatin Lumbanraja; Yeni Absah
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.143

Abstract

The performance of plantation employees has become an important issue in today’s modern and digital era, considering the declining interest of younger generations in working in the plantation sector, particularly in tapping positions. This study aims to analyze the influence of self-efficacy, job conditions, and employee retention on the performance of plantation employees through work discipline at PT Socfindo Labuhanbatu Utara. This research is an associative quantitative study with a population consisting of all plantation employees at PT Socfindo Aek Pamingke, totaling 979 employees. The sample used consists of 284 employees selected through non-probability sampling using an incidental sampling approach, with the criterion that employees must have worked for at least 10 years. Data analysis was conducted using structural equation modeling (SEM) with the assistance of Smart PLS software. The results show that self-efficacy has a direct positive and significant effect on employee performance, but a negative and insignificant effect on work discipline. Job conditions have a significant negative effect on both employee performance and work discipline. Employee retention has a significant positive effect on both employee performance and work discipline. Moreover, work discipline itself has a significant positive effect on employee performance. Indirectly, self-efficacy and job conditions do not have a significant effect on performance through work discipline, whereas employee retention has a significant.
The Influence of Gamification, User Experience and E-Service Quality on Repurchase Intention with Customer Satisfaction as an Intervening Variable on Tokopedia Consumers in Medan City Iin Angelina Sinaga; Arlina Nurbaity Lubis; Yeni Absah
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.160

Abstract

The development of information technology has encouraged a shift in consumer behavior from conventional to online shopping. Although the e-commerce industry generally shows growth, Tokopedia, as one of the major platforms, has experienced a decline in the number of visitors. According to data from iPrice, Tokopedia's monthly visitors decreased from 158,136,700 in 2021 to 96,933,334 in 2023. This study aims to examine and analyze the influence of gamification, user experience, and e-service quality on repurchase intention through customer satisfaction as a mediating variable among Tokopedia users in Medan City. This is an associative study using a quantitative approach. The population in this study consists of Tokopedia consumers in Medan City who have the Tokopedia application and have made at least two online transactions through the application, with the exact total population being unknown. The sample comprises 225 respondents selected using purposive sampling, with criteria including a minimum age of 18 years and a minimum education level of senior high school (or equivalent). Data were analyzed using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) method. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) method. The results indicate that gamification has a positive but not significant direct effect on customer satisfaction and repurchase intention among Tokopedia users in Medan City. User experience and e-service quality have a positive and significant direct effect on both customer satisfaction and repurchase intention. Additionally, customer satisfaction itself has a positive and significant direct effect on repurchase intention. Indirectly, user experience and e-service quality have a positive and significant influence on repurchase intention through customer satisfaction, while gamification shows a positive but not significant indirect effect through the same mediating variable.
The Influence of Work Stress and Physical Work Environment on Employee Performance Through Work Motivation Among Marketing Employees at Bank Syariah Indonesia Tapaktuan Rosi Rauziqmi; Yeni Absah; Rahim Matondang
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.163

Abstract

Employee performance is a crucial factor in achieving organizational goals. However, the performance of employees at PT. Bank Syariah Indonesia in the Tapaktuan region remains suboptimal, as evidenced by unmet work targets and low achievement of key performance indicators. Based on preliminary survey results, work stress, physical work environment, and work motivation were identified as dominant factors contributing to performance decline. This study aims to analyze the influence of work stress and physical work environment on employee performance, with work motivation as a mediating variable. A quantitative approach was employed, using questionnaires distributed to 52 marketing staff respondents. The preliminary survey revealed that most employees experienced stress due to high workloads and tight deadlines, worked in uncomfortable environments, and had low work motivation, both internally and externally. Work motivation was found to play a significant role in strengthening or weakening the influence of stress and work environment on performance. This study contributes to the development of human resource management theory and provides practical recommendations for management to improve performance through enhancing the work environment, managing stress, and increasing motivation. Future research is recommended to involve a larger sample size and to consider other variables such as leadership and organizational culture.