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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Triyono Arief Wahyudi
Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Esa Unggul
Humanities Education Public Health Social Sciences

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Pendampingan Pengembangan Merek Produk UMKM di Belitung Timur Triyono Arief Wahyudi; Donant Alananto Iskandar
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v3i3.447

Abstract

This Community Service (PKM) program was implemented as a form of mentoring for Micro, Small, and Medium Enterprises (MSMEs) in East Belitung to develop product brands amid the impact of the COVID-19 pandemic. The goal of this activity was to improve MSMEs' understanding and ability to build strong, attractive product brands that align with market characteristics. The implementation method included observing partner needs, training in brand development strategies, and conducting business screening practices involving 40 MSMEs. The results of the activity indicated that partners gained insight into the importance of branding, formulated brand development strategies for existing and new products, and determined e-commerce strategies that align with product and consumer characteristics. This mentoring activity is expected to increase the competitiveness and sustainability of MSMEs in East Belitung.
Implementasi Program Pengembangan Kepemimpinan bagi Siswa Sekolah Menengah Atas Triyono Arief Wahyudi; Donant Alananto Iskandar; Machmed Tun Ganyang; Wier Ritonga
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1340

Abstract

This article examines the role of leadership development for senior high school students through extracurricular programs. The initiative is designed to improve students' comprehension of leadership functions and assess their impact on personal and social growth. Employing a community service framework, the program implements extracurricular activities focused on building leadership capacity. The intervention includes leadership training sessions, group discussions, collaborative projects, and hands-on leadership experiences. Findings reveal a significant enhancement in students' leadership abilities, sense of social responsibility, engagement in school activities, and preparedness for future endeavors. These results underscore the strategic importance of extracurricular programs in cultivating leadership qualities among senior high school students.
Penerapan Digitalisasi Bisnis untuk UMKM Kedai Kopi Triyono Arief Wahyudi; Donant Alananto Iskandar; Machmed Tun Ganyang; Wier Ritonga
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2022)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v4i3.1501

Abstract

The coffee shop micro, small, and medium enterprises (MSMEs) are receiving considerable attention from the government due to their swift development over the last decade. The growth of coffee shop businesses is reflected in the rising number of locations, increased customer demand, and higher coffee production in Indonesia. A significant challenge for coffee shop MSMEs is their limited understanding of business digitization, which hampers their ability to seize opportunities in the coffee beverage sector. This initiative is designed to improve MSMEs' knowledge of business digitization in coffee shops. The program took place on October 28, 2022. The training methods incorporated lectures, interactive question-and-answer sessions, case studies, and role-playing exercises focused on e-promotion tools such as e-reviews, e-commerce, online communication platforms, e-catalogs, and social media. A total of 20 MSMEs participated in this event. The findings show a boost in understanding among coffee shop MSMEs regarding business digitization following the training session.
Identifikasi Potensi Daerah Berbasis Partisipasi untuk Pemberdayaan Masyarakat Belitung Timur Triyono Arief Wahyudi; Donant Alananto Iskandar
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i3.1502

Abstract

East Belitung Regency has significant natural, social, and economic potential that remains underutilized for improving community welfare. This community service activity aimed to map regional potential and problems while formulating priority programs for participatory local economic development. Using participatory mapping with a Rapid Appraisal Method approach, data were collected through structured and in-depth interviews, field observations, and Focus Group Discussions (FGDs). Respondents were selected using snowball and purposive sampling, involving village officials, community leaders, youth, women, and local business actors. The activity was conducted on October 5, 2024, as a collaboration between universities, businesses, and the community. Five priority programs were identified: local resource-based crafts, digital MSME strengthening, fisheries and processed seafood development, educational tourism and environmental preservation, and integrated homestead farming with food security. These programs align with community needs and regional potential, providing a foundation for targeted, inclusive, and sustainable empowerment initiatives in East Belitung Regency
Co-Authors Donant Alananto Iskandar Donant Alananto Iskandar Machmed Tun Ganyang Wier Ritonga