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All Journal Barista : Jurnal Kajian Bahasa dan Pariwisata Indonesian Journal of Creative Business and Technology
Aditya Rizki Rinaldi
Politeknik Multimedia Nusantara
Languange, Linguistic, Communication & Media Social Sciences Other

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Bringing the Legend to Life:: Tourist Experience and Cultural Interpretation of the Sangkuriang Legend at Mount Tangkuban Parahu Aditya Rizki Rinaldi
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 12 No. 01 (2025): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v12i01.1937

Abstract

Mount Tangkuban Parahu is a tourist destination that offers natural beauty and has strong cultural value through the legend of Sangkuriang. These legendary narratives shape tourists' expectations before they visit and influence how they interpret the physical landscape they observe. This research aims to analyze the experiences of tourists who already have an understanding of the Sangkuriang story and identify the gap between expectations and the reality of cultural interpretation in the field. The method used is a qualitative approach through in-depth interviews and participant observation with tourists who have a background in understanding this legend. The research results show that tourists have high expectations for culture-based tourism experiences, but they find limitations in presenting legendary narratives at locations. The lack of information boards, the lack of storytelling-based tour guides, and the absence of cultural attractions that support immersive experiences are the main obstacles in creating a more immersive tourism experience. In addition, tourists feel that visual interpretation and landscape elements have not been fully optimized to strengthen the connection between the Sangkuriang story and tourist destinations. Therefore, innovative strategies are needed to improve cultural interpretation on Mount Tangkuban Parahu, such as strengthening the role of tour guides, developing thematic tourist routes, and utilizing digital technology such as augmented reality (AR) and interactive tourism applications. In addition, collaboration with local communities and academics is an important step in enriching a more authentic and sustainable cultural narrative. By implementing this strategy, Mount Tangkuban Parahu has great potential to become a leading cultural tourism destination that is visually attractive and provides an educational and interactive experience for tourists.
PEMANFAATAN TEKNOLOGI DALAM BIDANG EVENT MANAGEMENT KAJIAN: PERSEPSI MAHASISWA MELALUI TECHNOLOGY ACCEPTANCE MODEL (TAM) Enricho Gabriel Masahengke Masahengke; Mohamad Rafif Zulfiqar; Christiano Joviel Budi Pradigda; Aditya Rizki Rinaldi
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 1 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/ss9f7286

Abstract

This study aims to analyze the perception of students at Multimedia Nusantara Polytechnic (MNP) regarding the use of technology in Event Management programs using the Technology Acceptance Model (TAM). The study focuses on Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Enjoyment (PE), Self-Efficacy (SE), Personal Innovativeness in IT (PII), and Behavioral Intention to Use (BII) to evaluate students’ readiness for digital transformation and technological proficiency. Data were collected through an online questionnaire from 78 Event Management students with relevant experience in technology usage. The analysis was conducted using descriptive statistics and Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results indicate that students hold highly positive perceptions of the usefulness, ease of use, and enjoyment of technology, along with high confidence in their ability to operate it. Personal Innovativeness in IT significantly affects Self-Efficacy but does not directly influence PU, PEOU, or BII. PU and PE were found to be the dominant factors driving students’ intention to use technology in learning and professional practice. These findings highlight that MNP’s vocational education approach effectively prepares students to become adaptive human resources, capable of embracing digital transformation and optimizing technology utilization in professional and daily life contexts. This study provides implications for developing other vocational education programs to enhance workforce readiness in the digital era.
Analisis Kapabilitas Internal dalam Proses Pengajuan Proposal Acara: Studi Kasus DAMN! Inc. Sofia Aulia Difani; Aditya Rizki Rinaldi
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 2 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/188p4615

Abstract

The Meetings, Incentives, Conventions, and Exhibitions (MICE) industry in Indonesia is growing rapidly, driving the proliferation of Event Organizer (EO) companies, yet an EO's success in securing projects depends heavily on the internal capabilities that support a competitive pitching process. This study analyzes the internal capabilities of DAMN! Inc and their contribution to each stage of the pitching process, while also evaluating their strategic value as a source of competitive advantage. A descriptive qualitative approach with a single case study method was employed. Data were collected through triangulation of semi-structured interviews with six cross-divisional informants, field observation during actual pitching conditions, and documentation including pitching invitations, client briefs, and proposals. Internal capabilities were analyzed using the McKinsey 7S Framework and evaluated using VRIN criteria from a Resource-Based View (RBV) perspective. Findings reveal that three elements, Staff, Skills, and Shared Values, consistently satisfy all VRIN criteria and form the core of the company's sustainable competitive advantage, while Structure and Systems remain generic and informal, making them operational vulnerabilities. DAMN! Inc's competitive advantage stems from a capability configuration that is complementary and causally ambiguous to outsiders, making it difficult for competitors to replicate as a whole. This study recommends standardizing the cross-divisional brief handover process and formalizing the pitching workflow SOP as steps toward sustained strengthening of the company's competitive position.  
Co-Authors Christiano Joviel Budi Pradigda Enricho Gabriel Masahengke Masahengke Mohamad Rafif Zulfiqar Sofia Aulia Difani