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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Ariyan Alfraita
Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bhayangkara Surabaya
Environmental Science Library & Information Science

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Strategi Humas Dinas Perhubungan Kota Surabaya Dalam Mensosialisasikan Moda Transportasi Modern Di Kota Surabaya Febian Ragil Prawesti; Ariyan Alfraita; Fitria Widiyani Roosinda
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4609

Abstract

Modern transportation is part of the efforts of the Surabaya City Government to realize an integrated transportation system and support the smart city concept, which requires an effective public communication strategy. This study aims to analyze the public relations strategy of the Surabaya City Transportation Agency in socializing modern transportation modes using a descriptive qualitative approach and the PESO Model theory (Paid, Earned, Shared, and Owned Media). The results indicate that the public relations communication strategy is considered fairly effective, as reflected in the increased public awareness and the growth in the number of passengers from year to year. In conclusion, although the socialization strategy has been implemented well, there is still a need to strengthen media integration and expand non-digital communication channels so that information about modern transportation can reach all segments of society more evenly.
Analisis Perencanaan Strategis Program CERDIG (Cerdas Digital) Kominfo Jawa Timur dalam Pencegahan Judi Online Fitria Widiyani Roosinda; Ariyan Alfraita; Widya Anggraeni
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4740

Abstract

This study aims to analyze the strategic planning of the CERDIG (Digital Intelligence) Program implemented by the East Java Provincial Ministry of Communication and Information Technology (Kominfo) as a Preventative measure to combat online gambling through education. This research method uses a descriptive qualitative approach with the theory of Strategic Planning for Relations by Ronald D. Smith. The results show that the communication strategy implemented thorugh outreach, webinars, and cross-agency collaboration to raise public awareness about the risks of online gambling. This program targets schoolchildren, university students, and the general public to build awareness and be more wise in using digital technology. In conclusion, although the education program has been running well, ongoing evaluation of changes in community behavior and more measurable measurement of the direct impact on reducing online gambling rates in East Java are still needed.
Strategi Servis Excellent Pada Bento Kopi Lontar Melalui Analisis 5A+S (Attitude, Attention, Action, Ability, Accountability, Speed/Satisfaction) Moch Angga Adjie Saputra; Ariyan Alfraita; Fitria Widiyani Roosinda
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v4i1.4933

Abstract

This study aims to identify and analyze the service excellence strategy at Bento Kopi Lontar through the 5A+S analysis, which includes Attitude, Attention, Action, Ability, Accountability, and Speed/Satisfaction. This research is motivated by the importance of service quality in the food and beverage industry, especially coffee shops, which face intense competition. Therefore, service quality becomes an important factor in creating customer satisfaction and maintaining customer loyalty. This study uses a descriptive qualitative research method with data collection techniques consisting of interviews, observations, and documentation. The research informants include the manager, public relations officer, employees, and customers of Bento Kopi Lontar. The results indicate that the implementation of the 5A+S concept at Bento Kopi Lontar has been carried out quite well. Employees demonstrate friendliness, provide attention to customers, act responsively, possess good service skills, take responsibility in resolving problems, and strive to deliver fast service to increase customer satisfaction. Thus, the implementation of 5A+S plays an important role in supporting the service excellence strategy at Bento Kopi Lontar to create quality service and improve customer satisfaction.
Co-Authors Febian Ragil Prawesti Fitria Widiyani Roosinda Moch Angga Adjie Saputra Widya Anggraeni