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All Journal Jurnal Ilmiah Ekonomi Global Masa Kini JEBMAFA: Journal of Economics, Business, Management, Accounting, Finance, and Administration
Arifai, Ahmad Adi
Universitas Muhammadiyah Palembang
Economics, Econometrics & Finance

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HARGA, KUALITAS PRODUK DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN TAS KW CARTIER DI KALANGAN MAHASISWI SEBAGAI PENUNJANG PENAMPILAN KULIAH Ahmad Adi Arifai; Zaleha Trihandayani
Jurnal Ilmiah Ekonomi Global Masa Kini Vol 8, No 3
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.572 KB) | DOI: 10.36982/jiegmk.v8i3.364

Abstract

Price, product quality and brands purchase decision against kw cartier bags among students of Economics Faculty and Business University Muhammadiyah Palembang. The goal is to know whether there is influence of price, product quality and brand against purchasing decision kw cartier bags among students of Economics Faculty and Business University Muhammadiyah Palembang. The population in this study are female students of Economics Faculty and Business who use kw cartier bag whose number is unknown. samples taken 100 female students 2013/2014 using kw cartier bag with purvosive sampling technique. based on result of multiple linear regresi yield function Y = 3,960 + 0,367X1 + 0,210X2, it means that price and quality of product influence to purchase decision. test F with significant (0,000) and α (0.05) F count <Ftable then there is influence price, quality product and brand against purchase decision kw cartier bag. Test t with t arithmetic price of 3.814 and t table 1.985 tcount> ttable means there is influence of price against decision purchase kw cartier bag. t arithmetic product quality of 2.214 and t table 1.985 tcount> ttable means there is Influence of  quality product against decision purchase kw cartier bag. t arithmetic brand of 0.778 and t table 1,985 t count <ttabel, meaning there is no influence on brand decision purchase kw cartier bag. determination test with a value of 24.5%, meaning that the purchase decision variable can be explained by the variable price and quality product of the remaining 24.5% is explained by other variables that are not examined.Keywords : Purchase decision, price, quality product and brand
Pengaruh Kompensasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PD. Panca Motor Palembang M. Taufik ismail; Choriyah; Ahmad Adi Arifai
JEBMAFA: Journal of Economics, Business, Management, Accounting, Finance, and Administration Vol. 1 No. 3 (2026): JEBMAFA: Journal of Economics, Business, Management, Accounting, Finance, and A
Publisher : CV. Megantara Abdi Nusa

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompensasi dan lingkungan kerja terhadap kinerja karyawan pada PD. Panca Motor Palembang, baik secara simultan maupun parsial. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi penelitian mencakup seluruh karyawan PD. Panca Motor Palembang dengan teknik pengambilan sampel menggunakan proportionate stratified random sampling. Pengumpulan data dilakukan melalui kuesioner, wawancara, dan dokumentasi. Analisis data menggunakan uji validitas, uji reliabilitas, analisis regresi linier berganda, uji F, uji t, dan koefisien determinasi dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa kompensasi dan lingkungan kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan. Secara parsial, kompensasi memiliki pengaruh signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,000, sedangkan lingkungan kerja juga berpengaruh signifikan dengan nilai signifikansi 0,002. Temuan tersebut menunjukkan bahwa pemberian kompensasi yang adil dan lingkungan kerja yang nyaman mampu meningkatkan motivasi, semangat kerja, dan produktivitas karyawan. Oleh karena itu, perusahaan perlu memperhatikan sistem kompensasi dan kualitas lingkungan kerja sebagai strategi meningkatkan kinerja karyawan. Penelitian ini memberikan implikasi praktis bagi perusahaan dalam merumuskan kebijakan sumber daya manusia yang lebih efektif dan berkelanjutan.
Co-Authors Choriyah M. Taufik ismail Zaleha Trihandayani