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p-Index From 2021 - 2026
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All Journal Human Capital and Organizations Marketing and Business Strategy
Yuaniko Paramitra
Faculty of Economics and Business, Krisnadwipayana University, Jakarta
Economics, Econometrics & Finance

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What Really Builds Competitive Advantage in Creative Culinary MSMEs? The Dominance of Operational Capabilities Yuaniko Paramitra; Fatimah Fatimah; Fajar Cahyo Utomo
Marketing and Business Strategy Vol. 3 No. 2 (2026): MAY 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v3i2.600

Abstract

This study analyzes the influence of entrepreneurial marketing and operational capabilities on competitive advantage among coffee shop MSMEs in Bekasi City. Increasing competition in the culinary industry, particularly the food and beverage sector, encourages MSMEs to develop effective strategies to sustain competitiveness. The research employed a quantitative approach using questionnaire data collected from coffee shop MSME owners in Bekasi City. Data analysis included multiple linear regression, t-tests, F-tests, and correlation analysis. The results indicate that entrepreneurial marketing and operational capabilities positively and significantly affect competitive advantage. However, operational capability demonstrates a stronger influence than entrepreneurial marketing. This finding suggests that competitive advantage in the coffee shop industry depends not only on marketing creativity but also on operational consistency, service quality, efficiency, and the ability to meet customer expectations. Consumers place greater value on product quality and service experience, making operational excellence a critical factor for long-term competitiveness. The study highlights a shift in MSME competitive strategies from marketing orientation toward stronger operational capability development. Therefore, coffee shop MSMEs should strengthen internal operational systems, employee competence, and service efficiency while continuing innovative marketing efforts to achieve sustainable competitive advantage.
Employee Performance Improvement Strategy through Motivational Approach and Competitive Compensation System Yuaniko Paramitra; Hana Sabda Prilia
Human Capital and Organizations Vol. 3 No. 2 (2026): APRIL 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v3i2.478

Abstract

This study aims to analyze the influence of work motivation and compensation on employee performance at Pertamina Ciputat gas station, South Tangerang. In facing competition in the era of globalization and technological advancement, companies are required to maintain and improve the quality of human resource performance. Work motivation in this study is measured based on Maslow's theory of needs which includes physiological needs, safety, social, self-esteem, and self-actualization. Meanwhile, compensation includes salary, incentives, insurance, facilities, and benefits. The study used a quantitative approach by distributing questionnaires to 40 respondents. The results of the regression analysis showed that both work motivation and compensation have a positive and significant effect on employee performance, both partially and simultaneously. The most dominant indicator in influencing motivation is the need for safety, while in compensation is insurance, and in the performance aspect is honesty. These findings demonstrate the importance of the role of management in creating a safe, fair, and supportive work environment to increase productivity and employee loyalty sustainably.
Co-Authors Fajar Cahyo Utomo Fatimah Fatimah Hana Sabda Prilia