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All Journal Journal Peqguruang: Conference Series Jurnal Penelitian Ilmu Pariwisata
Mutiara Ulpa
Institut Citra Internasional
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Pemanfaatan Teknologi Dalam Menigkatkan Daya Saing Usaha Homestay Di Bangka Suci Ramadani; Mutiara Ulpa
Jurnal Penelitian Ilmu Pariwisata Vol. 2 No. 1 (2026): Jurnal Penelitian Ilmu Pariwisata
Publisher : Institut Citra Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33862/qb942654

Abstract

The development of digital technology has driven the emergence of new business opportunities through the utilization of creative video content on social media. This study aims to analyze creative video content as a form of digital entrepreneurship in promoting tourism in Bangka, as well as to identify opportunities, constraints, and its impact on tourists' visitation interest. The method used is a qualitative descriptive approach, with data collection conducted through in-depth interviews with content creators and tourists, observations on platforms such as Instagram and TikTok, and simple documentation. Research by Paris et al. (2025) proves that TikTok significantly influences visit intention, with a coefficient of determination (R²) of 0.655, meaning 65.5% of variation in tourist visit intention is explained by social media content. However, utilization of these opportunities is not yet optimal due to constraints such as inconsistent uploads, limited reach, production fatigue, and minimal support from the government and tourism communities. This study concludes that creative content has potential as a digital-based business that simultaneously supports tourism promotion in Bangka, and needs to be strengthened through synergy among stakeholders.
PELESTARIAN MAKANAN JEPA SEBAGAI DAYA TARIK WISATA GASTRONOMI DI KABUPATEN MAJENE Mutiara Ulpa
Journal Peqguruang: Conference Series Vol 7, No 2 (2025): Peqguruang, Volume 7 Nomor 2 November 2025
Publisher : Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jp.v7i2.6725

Abstract

One of the traditional foods of the Mandar tribe in Majene Regency is Jepa. Jepa is a staple food that serves as an alternative to rice consumed by the Mandar people. Jepa can be a tourist attraction in gastronomic tourism due to its uniqueness and savory taste. The purpose of this research is to identify the components of gastronomic tourism found in Jepa and to analyze efforts for preservation and increasing the production of Jepa.The research method used is a qualitative descriptive method with data collection techniques including observation, literature study, interviews, and documentation study. The results of this research show that Jepa meets components of the principles of gastronomic tourism, thus having the potential to be developed as a gastronomic tourism attraction in Majene Regency.  Keywords: gastronomy, preservation, tourism
Co-Authors Suci Ramadani