Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Manajemen Indonesia
Putri Miranda
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
EXAMINING PRODUCT QUALITY, ONLINE REVIEWS, AND RATINGS ON PURCHASE DECISION VIA CUSTOMER TRUST: EVIDENCE FROM WARDAH PRODUCTS Putri Miranda; Filda Rahmiati; Intan Syafinatun Nida
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 25 No 2 (2025)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/w69tzq80

Abstract

Skin care has become a basic need for society. Using skin care believed to make the skin more well-maintained. It is certain that there will be an increase in demand for quality skin care products. Wardah is one of the brands that competes in the beauty industry. Nowadays, many consumers look at online reviews and ratings before deciding to buy a product. Therefore, this research was conducted to study product quality, online reviews, and online ratings on purchase decisions through consumer trust. This research uses a quantitative analysis method obtains data from questionnaires distributed online, provided that respondents have experience or use Wardah products. This research uses a nonprobability sampling technique known as purposive sampling. This research obtained a total of 143 complete respondents. SMARTPLS-SEM 4 software was used to analyze data and test hypotheses. The research results show that product quality, online ratings, and consumer trust have a significant influence on purchase decisions. However, the results of online review research do not have a significant effect on purchase decisions. After being mediated by customer trust, only product quality has a significant influence on purchase decisions. Online ratings and online reviews do not have a significant influence on purchase decisions.
Co-Authors Filda Rahmiati Intan Syafinatun Nida