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All Journal Jurnal Ekonomi dan Manajemen Indonesia
Arini
Muhammadiyah University of Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALYSIS OF MANAGEMENT ACCOUNTING SYSTEM IMPLEMENTATION IN SUPPORTING THE COMPETITIVE ADVANTAGE OF THE AGRITECH KOPITANI.ID STARTUP Arini; Agusdiwana Suarni; Khadijah Darwin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 26 No 1 (2026)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/1ng00q36

Abstract

This descriptive qualitative study investigates the implementation of a Management Accounting System (MAS) via the Paper.id digital platform at Kopitani.id, an agritech startup. The research aims to evaluate how digital accounting information supports strategic decision-making and fosters competitive advantage. Data were collected through interviews, observation, and documentation with the company's management. The findings indicate that Paper.id significantly enhances operational efficiency by streamlining receivable management, automating weekly inventory control, and providing organized financial reports compared to manual methods. These outputs allow management to maintain liquidity and optimize stock levels effectively. Although the study identified operational challenges, such as inconsistent data entry during 2024–2025 due to human resource limitations, the system remains a vital tool for the company. In conclusion, the integration of a digital MAS is crucial for creating the operational agility necessary to sustain a competitive edge in the dynamic agritech industry.
Co-Authors Khadijah Darwin Suarni, Agusdiwana