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All Journal Sociae Polites: Majalah Ilmiah Sosial-Politik Inisiatif: Jurnal Dedikasi Pengabdian Masyarakat
Ruth Margaretha
Universitas Kristen Indonesia
Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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Penguatan Strategi Pemasaran Digital Masyarakat Baduy Luar: Analisis Dinamika Ekonomi dalam Perspektif Kebutuhan Fisiologis Maslow Ruth Margaretha; Ainissifa; Catharina Nicole
Inisiatif : Jurnal Dedikasi Pengabdian Masyarakat Vol 5 No 1 (2026): Inisiatif : Jurnal Dedikasi Pengabdian Masyarakat
Publisher : Pusmedia Group Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61227/inisiatif.v5i1.790

Abstract

The economic dynamics of the Baduy Luar community in meeting basic needs, amid the limitations of a traditional economic system based on agriculture and weaving, have encouraged the emergence of trading activities as a form of economic adaptation without abandoning the customary values that are still upheld by the community. The purpose of this activity is to analyze the economic dynamics of the Baduy Luar community from the perspective of Maslow’s hierarchy of needs, as well as to provide education on digital marketing strategies as an alternative to strengthen the community’s economy. The method used in this community service activity is Participatory Action Research (PAR) with a participatory approach through observation, discussion, education, consultation, and simple assistance related to the use of digital media in product marketing. The activity was conducted over three days involving five informants who are actively engaged in trading activities. The results of the activity show that the Baduy Luar community has begun to understand the importance of digital marketing through media such as WhatsApp and online marketplaces to expand the reach of product sales. In addition, the activity indicates that the community has a relatively strong capacity for economic adaptation, as long as the changes made remain aligned with their customary values.
INDONESIA’S ENVIRONMENTAL DIPLOMACY UNDER THE JOKO WIDODO ADMINISTRATION (2014–2024): A CRITICAL CONSTRUCTIVIST PERSPECTIVE Verdinand Robertua; Ruth Margaretha
Sociae Polites Vol. 27 No. 1 (2026): January-June 2026
Publisher : Faculty of Social and Political Sciences Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/sp.v27i1.8165

Abstract

In the past decade, environmental diplomacy has become one of the key agendas in international relations as threats from climate change and ecosystem degradation intensify. Amid these developments, Indonesia under the presidency of Joko Widodo has demonstrated active engagement through various global commitments, ranging from the ratification of international agreements to participation in climate change forums. However, this role raises questions about the extent to which Indonesia’s environmental diplomacy reflects substantive commitment or merely representational efforts to project an image of a country responsive to global issues. This paper discusses how environmental norms are represented in Indonesia’s diplomatic practices and how such representations are used to shape the country’s position and legitimacy at the international level. Through an analysis of official statements and patterns of diplomatic engagement, the article shows that there is a disconnect between international narratives and domestic implementation, suggesting that environmental diplomacy functions more as a means of identity-building rather than as a driver of structural change. The paper concludes that greater consistency between diplomacy and environmental policy is needed so that Indonesia’s role in global issues becomes not only symbolic but also produces tangible outcomes. Keywords: Environmental Diplomacy, Indonesia, Norm Representation, Global Environmental Governance, One decade of Joko Widodo's administration
Co-Authors Ainissifa Catharina Nicole Verdinand Robertua