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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Syabita Salma Nugrani
Sekolah Vokasi IPB University
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PEMANFAATAN BERITA VIRAL MEDIA SOSIAL SEBAGAI BAHAN PEMBERITAAN DI POPMAMA.COM Syabita Salma Nugrani; Amiruddin Saleh
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48994

Abstract

The rapid growth of social media has transformed digital journalism practices, especially regarding the use of viral content as an initial source of information. Popmama.com as a parenting media platform requires a selective editorial strategy to ensure viral issues remain relevant to the needs of Millennial and Gen Z mothers. This study aims to analyze the use of viral social media news as news material at Popmama.com. A descriptive qualitative approach with a case study method was employed to understand the editorial process carried out by the newsroom. Data collection used in-depth interviews, article observation, documentation, and literature study. Research informants consisted of Senior Editors, Editors, Senior Creative Writers, and Creative Writers at Popmama.com. Findings show that the newsroom utilizes TikTok, Instagram, Google Trends, and other analytical tools to monitor viral issues. News processing includes issue selection, fact verification, contextual information enrichment, educational article writing, and editing based on journalistic principles to maintain information quality and the characteristics of digital parenting media.
Co-Authors Amiruddin Saleh