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All Journal Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Lajagoe Journal of Management and Business JAMAN: Jurnal Mahasiswa Manajemen
Jumriah Basri
Prodi Manajemen, Universitas Ichsan Sidenreng Rappang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON CONSUMER PURCHASING DECISIONS ON ABC (CRAFT HEINZ) PRODUCTS IN PADANG CITY Rahmadani Rahmadani; Jumriah Basri
Jurnal Mahasiswa Manajemen Vol. 1 No. 1` (2024): December 2024
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

This study aims to find out about the influence of product quality and price on consumer purchase decisions on ABC (Craft Heinz) products in Padang City. The type of research used in this study is quantitative descriptive. The population used in this study was 50 respondents. The sample in this study is customers who have used ABC (Craft Heinz) products 1 time in the city of Padang. The sampling technique used is nonprobability sampling with a data collection method using a questionnaire. The data analysis technique in this study uses multiple linear regression. Based on the results of this study, product quality and price have a positive and significant effect on consumer purchase decisions on ABC (Craft Heinz) products in Padang City.
THE INFLUENCE OF ORGANIZATIONAL CULTURE ON MANAGERIAL DECISION MAKING: ETHNOGRAPHIC STUDY IN FAMILY FIRM Ahmad Hanif Ismail; Jumriah Basri
Jurnal Mahasiswa Manajemen Vol. 1 No. 1` (2024): December 2024
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

This research explores the complexity of the influence of organizational culture on managerial decision-making in family businesses. Utilizing a qualitative ethnographic approach, the study aims to analyze the interaction between traditional values and modern management practices within the context of family businesses in Indonesia. Through in-depth interviews, participatory observations, and document analysis conducted on 5–10 family businesses, the research uncovers the dynamic mechanisms shaping strategic decision-making. The findings reveal that organizational culture plays a critical role in shaping managerial processes, with leadership, traditional values, and adaptive capacity interacting in complex ways. This study provides theoretical contributions to understanding the transformation of family business management and offers a new conceptual model for sustainable decision-making.
THE INFLUENCE OF FINANCIAL LITERACY AND FINANCIAL ATTITUDE ON FINANCIAL MANAGEMENT OF CHICKEN FARMING MSMES IN TANETE VILLAGE, MARITENGNGAE DISTRICT, SIDENRENG RAPPANG REGENCY Rafiah Fauziah; Amrizal Salida; Jumriah Basri; Haeril Haeril
Jurnal Manajemen Dan Bisnis Vol 4 No 1 (2026): April-June
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/lajumen.v4i1.170

Abstract

This study aims to determine the influence of financial literacy and financial attitude on the financial management of Chicken farming MSMEs in Tanete Village, Maritengngae District, Sidenreng Rappang Regency. The method used in this research is a quantitative approach with an associative design. Data was collected through questionnaires distributed to 57 respondents. The data obtained were then tested for validity, reliability, and normality. Before conducting path analysis and hypothesis testing, the data were converted using the Method of Successive Interval (MSI). The analytical technique used was path analysis, and the data were processed with the help of SPSS software. The results showed that, partially, financial literacy has a positive and significant effect on financial management, as does financial attitude, which also has a positive and significant effect. Simultaneously, both variables significantly influence the financial management of MSMEs. These findings indicate that improving financial literacy and financial attitudes can support more effective business financial management.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS CAFE REZA KABUPATEN SIDENRENG RAPPANG Nahdatul Putri Herman; Abdul Kadir; Jumriah Basri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): March-June
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.265

Abstract

This research aims to determine the influence of product quality on purchase decisions at Café Reza in Sidenreng Rappang Regency, as well as to analyze the impact of price on purchase decisions at the same café. The method used in this study is a quantitative approach by processing questionnaire results to identify the factors affecting purchase decisions. Questionnaires were distributed to respondents who were customers of Café Reza and had made a purchase. The data analysis methods used in this study include validity and reliability tests, classical assumption tests, hypothesis testing, and the coefficient of determination test, all processed using IBM SPSS. The t-test results show that the product quality variable has a partially positive influence on purchase decisions, with a significance value of 0.000 < 0.05. Likewise, the price variable also has a partial influence on purchase decisions at Café Reza, with a significance value of 0.005 < 0.05. Simultaneously, both variables show a significance value of 0.000, indicating that both have a significant influence on purchase decisions at Café Reza. The coefficient of determination analysis shows that 43.7% of the variation in purchase decisions can be explained by the product quality and price variables.
Co-Authors Abdul Kadir Ahmad Hanif Ismail Amrizal Salida Haeril Haeril Nahdatul Putri Herman Rafiah Fauziah Rahmadani Rahmadani