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All Journal JAMAN: Jurnal Mahasiswa Manajemen
Jumriah Basri
Prodi Manajemen, Universitas Ichsan Sidenreng Rappang

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THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON CONSUMER PURCHASING DECISIONS ON ABC (CRAFT HEINZ) PRODUCTS IN PADANG CITY Rahmadani Rahmadani; Jumriah Basri
Jurnal Mahasiswa Manajemen Vol. 1 No. 1` (2024): December 2024
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

This study aims to find out about the influence of product quality and price on consumer purchase decisions on ABC (Craft Heinz) products in Padang City. The type of research used in this study is quantitative descriptive. The population used in this study was 50 respondents. The sample in this study is customers who have used ABC (Craft Heinz) products 1 time in the city of Padang. The sampling technique used is nonprobability sampling with a data collection method using a questionnaire. The data analysis technique in this study uses multiple linear regression. Based on the results of this study, product quality and price have a positive and significant effect on consumer purchase decisions on ABC (Craft Heinz) products in Padang City.
THE INFLUENCE OF ORGANIZATIONAL CULTURE ON MANAGERIAL DECISION MAKING: ETHNOGRAPHIC STUDY IN FAMILY FIRM Ahmad Hanif Ismail; Jumriah Basri
Jurnal Mahasiswa Manajemen Vol. 1 No. 1` (2024): December 2024
Publisher : Universitas Ichsan Sidenreng Rappang

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This research explores the complexity of the influence of organizational culture on managerial decision-making in family businesses. Utilizing a qualitative ethnographic approach, the study aims to analyze the interaction between traditional values and modern management practices within the context of family businesses in Indonesia. Through in-depth interviews, participatory observations, and document analysis conducted on 5–10 family businesses, the research uncovers the dynamic mechanisms shaping strategic decision-making. The findings reveal that organizational culture plays a critical role in shaping managerial processes, with leadership, traditional values, and adaptive capacity interacting in complex ways. This study provides theoretical contributions to understanding the transformation of family business management and offers a new conceptual model for sustainable decision-making.
Co-Authors Ahmad Hanif Ismail Rahmadani Rahmadani