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All Journal JAMAN: Jurnal Mahasiswa Manajemen PIMS: Paser Institute Journal of Management and Business
Dedy Darmawan
Sekolah Tinggi Ilmu Ekonomi Widya Praja Tanah Grogot, Indonesia

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IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY BASED ON INCOME GENERATING ACTIVITIES TO INCREASE THE ECONOMIC INDEPENDENCE OF THE DAYAK COMMUNITY Nurul Milkhotun Nafiah; Dedy Darmawan
Jurnal Mahasiswa Manajemen Vol. 2 No. 2 (2026): Hal 01-79
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jaman.v2i2.423

Abstract

This study aims to analyze the role of Corporate Social Responsibility (CSR) through the Income Generating Activity (IGA) program in empowering women’s economy in the operational area of PT Fap Agri Tbk this research employed a mixed methods approach by combining qualitative and quantitative data, data were collected through interviews, observations, and questionnaires distributed to women beneficiaries of the program, the results indicate that the IGA program has succeeded in improving participants’ technical skills, income, and economic independence, women participating in the program have started to develop businesses based on local potential, such as processing cassava into value-added and marketable products, in addition to providing economic benefits, the program has also increased women’s self-confidence and participation in productive community activities, however, the implementation of the program still faces several challenges, including limited market access, inadequate production facilities, and varying levels of participant motivation, these findings demonstrate that the success of CSR programs is not only determined by skills training, but also requires continuous mentoring, strengthening of group institutions, and effective marketing system support, therefore, women empowerment-based CSR has the potential to become an effective strategy in supporting sustainable local economic development.
PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN UMKM PRODUK DIMSUM DI KOTA GIANYAR Kadek Asmira Yanti; Dedy Darmawan
Paser Institute Management and Busines Vol 4 No 1 (2026): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

This research is motivated by the development of digital technology that encourages MSME actors to adapt their marketing strategies in order to compete in the digital era. Dimsum MSMEs in Gianyar City face challenges in conventional marketing, making the implementation of digital marketing. The purpose of this study is to analyze the implementation of digital marketing as a marketing strategy for dimsum MSMEs in Gianyar City. The research method uses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation involving business owners, marketing employees, and consumers. The results of the study indicate that digital marketing through social media, online delivery platforms, and digital content is able to increase market reach, sales, and interaction with consumers. The quality of digital content also influences consumer buying interest. The conclusion that digital marketing is effective in improving the marketing performance of dimsum MSMEs in Gianyar City, although there are still obstacles related to technological capabilities and content consistency. This study is the need to improve the digital literacy of MSME actors, provide training in content management, and optimize the sustainable use of digital platforms so that marketing can be maximized.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PELANGGAN MENGGUNAKAN KARTU INDOSAT OOREDOO HUTCHISON DI KECAMATAN SAMARINDA ULU) Effendi Nur Alim; Dedy Darmawan
Paser Institute Management and Busines Vol 4 No 1 (2026): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

Penelitian ini dilatarbelakangi oleh adanya keluhan pelanggan terkait kualitas sinyal Indosat Ooredoo Hutchison yang dinilai kurang stabil serta isu promosi paket data yang dianggap membingungkan dan merugikan konsumen di Kecamatan Samarinda Ulu. Permasalahan terkait kualitas produk, persepsi harga, dan strategi promosi tersebut diduga memengaruhi keputusan pembelian konsumen di tengah persaingan antar operator seluler yang semakin ketat. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian pelanggan Indosat Ooredoo Hutchison. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif, serta metode survei melalui penyebaran kuesioner berskala Likert kepada 100 responden yang ditentukan menggunakan rumus Lemeshow. Analisis data dilakukan melalui uji validitas dan reliabilitas, kemudian dilanjutkan dengan uji asumsi klasik dan analisis regresi linear berganda. Pengujian hipotesis dilakukan secara parsial menggunakan uji t dan secara simultan melalui uji F. Hasil penelitian ini menunjukkan bahwa kualitas produk dan harga secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen kartu Indosat Ooredoo di Kecamatan Samarinda Ulu. Sementara itu, variabel promosi tidak memberikan pengaruh yang signifikan terhadap keputusan pembelian. Namun, secara simultan, kualitas produk, harga, dan promosi terbukti berpengaruh signifikan terhadap keputusan pembelian konsumen kartu Indosat Ooredoo di Kecamatan Samarinda Ulu. Temuan ini diharapkan dapat memberikan implikasi praktis bagi perusahaan dalam merumuskan strategi pemasaran yang lebih efektif, sehingga mampu meningkatkan kepuasan serta mendorong keputusan pembelian pelanggan.
Co-Authors Effendi Nur Alim Kadek Asmira Yanti Nurul Milkhotun Nafiah