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All Journal Journal of Marketing and Technology Management (JMTM)
Ida Jaya
STIE Krakatau

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The Influence Of Social Media Marketing And Electronic Word Of Mouth On Purchase Decisions At Vill Garden Moderated By Store Atmosphere Ida Jaya; Raihani Vinada
Journal Of Marketing and Technology Management Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i1.13

Abstract

This study aims to analyze the influence of social media marketing and Electronic word of mouth on purchase decisions at Vill Garden moderated by store atmosphere. This study uses a quantitative approach with data obtained through a questionnaire distributed to visitors who make purchases directly to Vill Garden Bandar Lampung with a total of 102 respondents. Data analysis includes validity tests, reliability tests, classical assumption tests, and path analysis processed using PLS software. The results show that Purchase Decision (Z) is influenced by Social Media Marketing (X1), Electronic Word of Mouth (X2), and Store Atmosphere (Y), the Store Atmosphere (Y) variable is influenced by Social Media Marketing (X1) and Electronic Word of Mouth (X2). However, Social Media Marketing has no effect on purchase decisions, Electronic Word of Mouth has a significant positive effect on Purchase Decisions, social media marketing directly through Store atmosphere as an intervening  variable affects purchase decisions at Vill Garden, Electronic word of mouth indirectly through Store atmosphere as an intervening  variable has no effect on purchase decisions at Vill Garden. This research is expected to provide strategic insights for marketers in designing effective marketing strategies for Vill Garden consumers. 
The The Effect Of Work Discipline And Non-Physical Work Environment On Employee Performance In Bumi Waras District, Bandar Lampung City Ida Jaya; Azra Akinda Kurnia
Journal Of Marketing and Technology Management Vol. 1 No. 2 (2025): Desember
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i2.22

Abstract

This study was conducted to analyze the effect of work discipline and the non-physical work environment on employee performance at the Bumi Waras Sub-District Office, Bandar Lampung City. The research employed a quantitative approach using an associative method. The data used consisted of primary and secondary data. Data collection techniques included library research and field research, which involved distributing questionnaires, conducting interviews, and making observations. The population of this study comprised all employees of the Bumi Waras Sub-District Office, Bandar Lampung City, totaling 35 people. A saturated sampling technique was used, so the entire population was taken as the research sample. Data processing and analysis were carried out using the IBM SPSS 20 application. The research instrument testing included validity and reliability tests, while the data analysis prerequisite tests consisted of normality and linearity tests. The analytical methods applied were multiple linear regression analysis and the coefficient of determination test. Hypothesis testing was conducted through partial testing (t-test) and simultaneous testing (F-test). The results of the study indicate that work discipline has a positive and significant effect on employee performance, the non-physical work environment also has a positive and significant effect on employee performance, and simultaneously, work discipline and the non-physical work environment have a positive and significant effect on employee performance at the Bumi Waras Sub-District Office, Bandar Lampung City.
Co-Authors Azra Akinda Kurnia Raihani Vinada