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All Journal Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Journal of Applied Digital Business Management
Mochammad Anjar Albagja
Politeknik Mardira Indonesia

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Student Entrepreneurship Training through Product Sales in the Politeknik Mardira Indonesia  Campus Environment Muhammad Fikry Januar; Zulfikar Fauzi; Imma Ismaniar; Mochammad Anjar Albagja
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 1 No. 1 (2025): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/mcsj.v1i1.36

Abstract

This community service program is carried out with the aim of developing entrepreneurial spirit and potential among Politeknik Mardira Indonesia  students through training activities and practice selling goods in the campus area. In this activity, students are given the subject matter of entrepreneurship, marketing principles, micro business financial management, and practical operational strategies. The implementation of the next process includes educational sessions, interactive training, sales simulations, and student business performance assessments. Based on the results of the evaluation, this activity succeeded in increasing students' understanding of the business world and training their skills in managing small-scale businesses. Furthermore, this program also fosters creativity, initiative, and confidence of students in starting a business independently. This activity is expected to be a sustainable means in producing a generation of young entrepreneurs from the university environment.
Gen-Z Consumer Behavior Towards Interest Buy E-Commerce at Majalengka Mochammad Anjar Albagja
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/brzdrx13

Abstract

This research aims to identify and analyze the influence of trust in using e-commerce, the influence of ease on attitudes towards using e-commerce, the influence of benefits on attitudes towards using e-commerce, and the influence of attitudes on interest in using e-commerce among Generation Z in Majalengka. The research location was conducted in Majalengka. The approach used in this research is quantitative descriptive with the population of Generation Z in Majalengka with a sample size of 20 people using Accidental Sampling technique. The data analysis used is descriptive statistics processed using Excel. The results show that the perception of trust, ease, benefits, and attitudes of Generation Z towards e-commerce buying interest have a positive and significant effect on the increase in consumption patterns of Generation Z towards e-commerce in Majalengka. In its implementation, Generation Z integrates technology into the purchasing interest scheme of e-commerce platforms to provide broad and practical reach.
Co-Authors Imma Ismaniar Muhammad Fikry Januar Zulfikar Fauzi