Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal International Journal of Management Science and Information Technology (IJMSIT)
Putri Indriani
Universitas Bandar Lampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung Putri Indriani; Iskandar Ali Alam
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3642

Abstract

This study aims to evaluate the effect of promotion and product quality on purchasing decisions purchase of Anzora Skincare through E-commerce Shopee in Bandar Lampung. The number collected in this sample, namely a total of 80 participants through an online questionnaire and data processed through SPSS, is utilized of this study method quantitative approach. Data analysis techniques applied are classical assumption test. The findings of the analysis describe promotion in the context of partial or simultaneous contributions a significant impact on purchasing decisions. significant positive impact on purchasing decisions. And the findings of the analysis explain product quality partially and simultaneously contribute a significant impact on purchasing decisions. This study provides information related to skincare purchasing decisions that emphasize promotion and product quality, so that the benefits of using skincare in facial care.
Co-Authors Iskandar Ali Alam