Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Management Science and Information Technology (IJMSIT)
Willyan Sahetapy
Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor Willyan Sahetapy; Agustinus Biay; Rusdi Rusdi
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4555

Abstract

The study seeks to investigate the impact of social media use on Micro, Small and Medium Enterprise (MSME) performance, and the moderating effect of innovation capability on the link. Amid the digital technology boom, MSMEs leverage TikTok, Instagram, Facebook among others to widen market reach, brand presence and talk to their audience directly. The opportunity and threat of social media but but can be a double edged sword in terms of the mSME’s level of capability to innovate in relation to marketing strategy. Innovation capability (product development, technology use, market responsiveness) as a moderator has proved to have the most mediating processes between social media and MSMEs performance. This research is quantitative by distributing a questionnaire of 300 MSME respondents that using social media. The findings indicate that the utilisation of social media has a significant effect on the performance of MSMEs, which is also moderated by innovativeness. Its effect on perfornlance is however not the same For all SNSs. This finding indicates that innovative-related MSMEs have potential to utilize social media to improve business performance and growth better.
The Impact of Economic Uncertainty on Food Security and the Role of Business Openness as a Moderating Factor in Indonesia's Economic Development Willyan Sahetapy
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5731

Abstract

The economic uncertainty experienced by developing countries like Indonesia has the potential to disrupt food security, which is an essential element for social and economic stability. Changes in the international economic environment, such as inflation, fluctuation in exchange rates, and variations in international policies can often have an impact on supply or availability of food. But it is under these circumstances that business openness must function as an instrument of moderation in increasing uncertainty for food security. As a result, this research attempts to discuss the relationship between economic uncertainty and food security in Indonesia, and how business openness serves to amplify or dampen the effects of economic uncertainty on food production. Panel data from the years 2019 to 2024 is used cm this analysis. The findings bring out that business openness has a positive effect on food security, while economic uncertainty has a negative one. Meanwhile, interaction between economic uncertainty and business openness suggests that the more open an economy is economically, the less negative will be its weight on food production. It underscores the importance of policies combining good with global integration to the domestic food sector, if food security in Indonesia is to be secure in the face of global economic uncertainty that unsettles everything.
Co-Authors Agustinus Biay Rusdi Rusdi