Article Per Year (5 Year)
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All Journal International Journal of Management Science and Information Technology (IJMSIT) Journal of Digital Literacy and Volunteering
Yayuk Pratiwi Seran
Universitas Kurnia Jaya Persada
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry Yayuk Pratiwi Seran; Ririn Ayuandira; Hendriawan Patadungan; Rima Yanti; Asti Asti
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4642

Abstract

This study aims to examine digital marketing strategies on customer loyalty in the e-commerce platform TikTok. The population of this study was all TikTok users aged 18–25, and according to Heir, the sample size was a minimum of 200. This study used a quantitative approach with primary data collected through an online questionnaire. Data analysis techniques included instrument testing, simple linear regression, and hypothesis testing, analyzed using SPSS 26. The t-test results indicated that digital marketing strategies had a positive and significant impact on customer loyalty. In Indonesia, TikTok has become one of the most popular social media platforms, with high penetration among the younger generation.
Peran Persepsi Manajemen CSR dalam Memoderasi Dampak Paparan Pencemaran Terhadap Tingkat Keluhan Kesehatan Masyarakat Sekitar di PT. Bumi Mineral Sulawesi Nur Fadhilah Safrillah; Abri Hadi; Yayuk Pratiwi Seran
Journal of Digital Literacy and Volunteering Vol. 4 No. 2 (2026): July (In Progress)
Publisher : Puslitbang Akademi Relawan TIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57119/litdig.v4i2.212

Abstract

Indonesia's nickel smelting sector has undergone accelerative expansion yet generates substantial health implications for populations surrounding operational sites. This investigation explores the function of managerial cognitive constructions regarding corporate social accountability in moderating correlations between contaminant exposure and manifestations of community health grievances at PT Bumi Mineral Sulawesi. Applying explanatory case study methodology with data source triangulation, the investigation involved comprehensive interviews with corporate managerial structures, affected communities, and systematic documentation analysis. Findings indicate pollutant exposure contributes to escalating respiratory dysfunction and hydrological source degradation affecting collective welfare. Managerial perceptions regarding social responsibility demonstrate moderative potential, constrained by limited implementation, reactive orientation, transparency deficiency, and community participation limitations. The study confirms the urgency for social responsibility transformation toward strategic integration responsive to health necessities through health surveillance construction, emission control technology investment, and participatory governance mechanisms to actualize equilibrium between economic expansion and sustainable social prosperity
Co-Authors Abri Hadi Asti Asti Hendriawan Patadungan Nur Fadhilah Safrillah Rima Yanti Ririn Ayuandira