Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Management Science and Information Technology (IJMSIT)
Ririn Ayuandira
Universitas Kurnia Jaya Persada
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry Yayuk Pratiwi Seran; Ririn Ayuandira; Hendriawan Patadungan; Rima Yanti; Asti Asti
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4642

Abstract

This study aims to examine digital marketing strategies on customer loyalty in the e-commerce platform TikTok. The population of this study was all TikTok users aged 18–25, and according to Heir, the sample size was a minimum of 200. This study used a quantitative approach with primary data collected through an online questionnaire. Data analysis techniques included instrument testing, simple linear regression, and hypothesis testing, analyzed using SPSS 26. The t-test results indicated that digital marketing strategies had a positive and significant impact on customer loyalty. In Indonesia, TikTok has become one of the most popular social media platforms, with high penetration among the younger generation.
The Influence of Lecturers' Digital Leadership to Digital Competence of Students at Kurnia Jaya Persada University Ririn Ayuandira; Irmawati Irmawati; Farhan Ramadan
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6644

Abstract

Study entitled The Influence of Lecturers' Digital Leadership to Digital Competence of Students at Kurnia Jaya Persada University This aim for analyze implementation digital leadership in context education tall as well as test its influence to student digital competency in face global competition. Focus study directed at perception student to characteristics digital leadership and challenges leadership education in the era of transformation technology. Research use approach quantitative with design descriptive and explanatory. Population study is student from five study programs with amount sample A total of 78 respondents were determined through method census. Data collection was carried out use questionnaire structured. Data analysis was carried out using SPSS version 26 through regression testing for identify strength relationships and contributions influence intervariable. Research result show that Digital Leadership lecturer influential strong and significant to Student Digital Competence with The R value is 0.805 and the R Square is 0.649. The findings This indicates that 64.9% of the variation student digital competency can explained by practice digital leadership of lecturers, which places Digital Leadership as determinant main in form students' digital readiness.
Co-Authors Asti Asti Farhan Ramadan Hendriawan Patadungan Irmawati Irmawati Rima Yanti Yayuk Pratiwi Seran