Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Creative Business
Andreas Sang Aji Purbokusumo
Universitas Muhammadiyah Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Intelligent Systems for Sustainable Digital Ecosystems in Fast-Food Services: Shaping Generation Z Consumption Behaviors and Environmental Outcomes Andreas Sang Aji Purbokusumo; M. Farid Wajdi; Muhammad Sholahuddin; Fadloli Fadloli
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6808

Abstract

Digital transformation in the fast-food industry has fostered the development of sustainable and adaptive digital ecosystems, particularly among Generation Z consumers. This systematic literature review synthesizes 30 rigorously selected peer-reviewed articles from six major academic databases to examine how intelligent systems—artificial intelligence, machine learning, and advanced analytics—support sustainable growth in quick-service restaurants. The thematic analysis identified measurable impacts: intelligent systems increased average order values by 15–25%, reduced customer service response times by 40–60%, and decreased food waste by 15–25% through supply chain optimization. Generation Z consumers also demonstrated 30–40% higher repeat purchase frequencies when exposed to personalized recommendations and sustainability transparency features. The findings indicate that AI-driven personalization, automation, and supply chain optimization can simultaneously enhance operational efficiency, enable hyper-personalized customer experiences, and promote sustainable consumption behaviors. However, implementation challenges—including data privacy concerns, algorithmic bias risks, and greenwashing vulnerabilities—require robust governance frameworks. This review advances understanding of how emerging technologies align profit objectives with environmental responsibility, while offering practical implications for restaurant operators, technology providers, and policymakers.
Exploring Determinants and Future Trends of Halal Marketing: Systematic Literature Review Edwin Zusrony; Muhammad Sholahuddin; Imronudin Imronudin; Luki Sri Anggorowati; Endang Kustami; Andreas Sang Aji Purbokusumo
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7468

Abstract

Research on halal label-based marketing shows a significant increase in publications from 2020 to 2024, reflecting the growing global interest in halal-certified products and services. This study used a systematic literature review (SLR) method with the PRISMA technique. The research focuses vary, ranging from halal awareness, religiosity, and consumer trust, to cultural accessibility, sustainability, luxury consumption, and innovative branding. Key trends highlight the importance of halal certification in building consumer trust and loyalty, as well as the influence of religiosity on behavioral intentions. Topics such as sustainable halal practices and halal branding in non-Muslim markets indicate a shift towards aligning with global trends and expanding market opportunities. Overall, the literature highlights the crucial role of halal-based marketing in meeting the needs of Muslim consumers and attracting a wider audience, as well as the potential to drive business performance and innovation, while remaining compliant with Islamic principles.
Co-Authors Edwin Zusrony Endang Kustami Fadloli Fadloli Imronudin Imronudin Luki Sri Anggorowati M. Farid Wajdi Muhammad Sholahuddin