Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Conference on Economics, Management, Business, and Accounting
Yoppi Syahrial
Universitas Veteran Bangun Nusantara, Sukoharjo

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Mediating Role of Brand Equity in the Relationship Between Perceived Quality and Consumer Loyalty Adelia Rizki Pradita; Salman Faris Insani; Yoppi Syahrial
International Conference on Economics, Management, Business, and Accounting Vol 1 No 1 (2024): International Conference on Economics, Management, Business, and Accounting Journ
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v1i1.22636

Abstract

This study aims to examine the impact of perceived quality on consumer loyalty, with brand equity serving as a mediating variable among Samsung smartphone users in Indonesia. The sample comprised 137 respondents, obtained through purposive convenience sampling. The analysis technique is Structured Equation Modeling (SEM) conducted using the IBM SPSS AMOS 24 application program. The findings reveal that while perceived quality does not have a direct impact on consumer loyalty, it does have a significant positive effect on brand equity, which in turn has a positive and significant impact on consumer loyalty. Brand equity has a positive and significant impact on consumer loyalty. In addition, brand equity mediates the effect of perceived quality on consumer loyalty fully. Therefore, brand equity plays a mediating role in consumer loyalty.
Co-Authors Adelia Rizki Pradita Salman Faris Insani