Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya QAULAN: Journal of Islamic Communication
Fitri Liza
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
From Image to Impact: The Viral Spread of “All Eyes on Rafah” and Its Global Repercussions Teguh Luhuringbudi; Purnama Putra; Fitri Liza; Mowafg Abrahem Masuwd; Dewi Nita Utami; Abdulnasir Dhaw Alsayd
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 17 No. 2 (2025): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v17i2.10758

Abstract

The viral dissemination of the AI-generated image “All Eyes on Rafah” has had a profound global impact, igniting widespread humanitarian concern and political discourse. This study employs a qualitative-descriptive interdisciplinary approach, drawing on Agenda Setting Theory (McCombs & Shaw), Marshall McLuhan’s media theory, and Alexander Wendt’s Constructivism to analyze this phenomenon. Primary data comprise viral news reports and social media images documenting the Israeli bombing of Rafah refugee camps, which resulted in approximately 55 civilian casualties. Data collection involved comprehensive reading, detailed note-taking, and thematic categorization, followed by analytical stages of restatement, description, and interpretation. The findings underscore the pivotal role of AI and social media in amplifying humanitarian crises, demonstrating how media agendas shape public perception and influence international political responses. This research advances the understanding of the interplay between digital media, political communication, and human rights advocacy, highlighting both the transformative potential and ethical complexities of AI-generated imagery in mobilizing global attention and action.
HUMANITARIAN CRISIS AND DIGITAL ADVOCACY: UNPACKING THE ALL EYES ON RAFAH CAMPAIGN Teguh Luhuringbudi; Purnama Putra; Fitri Liza; Mowafg Abrahem Masuwd; Dewi Nita Utami; Abdulnasir Dhaw Alsayd
QAULAN: Journal of Islamic Communication Vol. 6 No. 1 (2025): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/qaulan.v6i1.10480

Abstract

The "All Eyes on Rafah" campaign, featuring an AI-generated image of a refugee tent formation spelling out the campaign's name, has emerged as a pivotal instance of global digital advocacy. This study examines the campaign in the context of Israel's devastating bombing of Palestinian refugee tents in Rafah, which resulted in significant civilian casualties. The research investigates how digital media and AI-generated imagery shape international humanitarian responses. Employing a qualitative, descriptive, and interdisciplinary approach, the study analyzes primary data sources through various theoretical frameworks, including viral images and news reports. The findings illuminate the transformative role of digital advocacy in influencing global perceptions and mobilizing humanitarian action, highlighting the potential of AI in such campaigns. This research contributes valuable insights to the media, political communication, and international relations fields. However, it is limited by its focus on a single case, indicating the necessity for further exploration of AI's broader implications in media and communication. Keywords: Humanitarian Crisis; Digital Advocacy; All Eyes on Rafah; Campaign.
Co-Authors Abdulnasir Dhaw Alsayd Dewi Nita Utami Mowafg Abrahem Masuwd Purnama Putra Teguh Luhuringbudi Teguh Luhuringbudi