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All Journal Jurnal Minfo Polgan (JMP) Jurnal Bisnis Inovatif dan Digital
Nurmayanti Nurmayanti
Universitas Prabumulih
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Mathematics Social Sciences

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Pembangunan Sistem Informasi Bursa Kerja Pada SMK Negeri 2 Prabumulih Laura laura; Fajriyah Fajriyah; Nurmayanti Nurmayanti
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15303

Abstract

Pengelolaan bursa kerja SMK Negeri 2 Prabumulih belum tersistem dengan baik. Informasi lowongan yang dibagikan melalui link google form di group WhatsApp, sehingga pelamar harus mengisi data yang sama secara berulang-ulang untuk setiap perusahaan dan siswa yang tidak memiliki nomor WhatsApp pengurus tidak dapat mengakses informasi tersebut. Tujuan penelitian ini adalah membangun sebuah Sistem Informasi Bursa Kerja Pada SMK Negeri 2 Prabumulih berbasis web untuk mempermudah petugas dalam pengelolaan data dan penyampaian informasi lowongan kepada alumni pencari kerja. Dalam penelitian ini, penulis menggunakan teknik pengumpulan data yaitu observasi, wawancara dan studi pustaka, sedangkan bahasa pemrograman yang digunakan penulis adalah bahasa pemrograman PHP dan database MySQL dengan menggunakan metode pengembangan sistem Rapid Application Development (RAD). Serta menggunakan alat bantu perancangan yaitu bahasa pemodelan UML untuk memudahkan desain aplikasi.
Pengaruh Content Marketing dan Affliate Marketing terhadap Minat Beli Fashion pada Media Sosial Tiktok: (Studi Kasus Genersi Z di Kota Prabumulih) Bayu Aditya Syahputra; Nurmayanti Nurmayanti; Phinton Panglipur
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 3 (2026): Juli: Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i3.1367

Abstract

The rapid development of social media, particularly TikTok, has significantly transformed the consumption behavior of Generation Z and encouraged businesses to use the platform as a strategic digital marketing medium for fashion products in Prabumulih City. This study aims to examine the influence of content marketing and affiliate marketing on the purchase intention of Generation Z TikTok users toward fashion products. The research applied a quantitative approach with descriptive and associative methods. Respondents were selected through purposive sampling based on the criterion that they were members of Generation Z who actively used TikTok. Data were collected using a questionnaire measured with a Likert scale and analyzed to determine the relationship between the research variables. The results show that content marketing and affiliate marketing both have positive effects on purchase intention, with affiliate marketing demonstrating a more dominant influence than content marketing. Together, the two variables explain 56.9% of the variation in purchase intention, while the remaining 43.1% is influenced by other factors outside the research model. These findings confirm that optimizing TikTok-based content marketing and affiliate marketing strategies can effectively increase the purchase intention of fashion products among Generation Z.
Dampak Transformasi Digital Melalui CRM terhadap Kinerja Layanan dan Kepuasan Pelanggan pada PT. Pupuk Sriwidjaja Palembang Randy Vemil Prasetiya; Nurmayanti Nurmayanti; Phinton Panglipur
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 3 (2026): Juli: Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i3.1376

Abstract

This study aims to examine the effect of Digital Customer Relationship Management (CRM) on service performance and customer satisfaction at PT Pupuk Sriwidjaja Palembang. This research is motivated by the importance of implementing digital technology to improve service quality and customer satisfaction in the current digital era. The research employed a quantitative method, with data collected through questionnaires distributed to customers of PT Pupuk Sriwidjaja Palembang. The data analysis techniques included validity testing, reliability testing, classical assumption testing, and linear regression analysis using SPSS software. The variables in this study consisted of Digital CRM as the independent variable, service performance as the intervening variable, and customer satisfaction as the dependent variable. The results indicate that Digital CRM is able to explain 60% of the variance in service performance. Furthermore, 65% of customer satisfaction is influenced by both Digital CRM and service performance. Service performance also acts as an intervening variable in the relationship between Digital CRM and customer satisfaction. Therefore, the effective implementation of Digital CRM can improve service quality, which in turn leads to increased customer satisfaction at PT Pupuk Sriwidjaja Palembang.
Co-Authors Bayu Aditya Syahputra Fajriyah Fajriyah Laura laura Phinton Panglipur Randy Vemil Prasetiya