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Model Daya Saing IKM berbasis Start-Up Business untuk meningkatkan produktivitas Usaha Makanan Khas daerah Tawangmangu Inge Gunawan; Feliks Dabur; Angga Hendrawan; Wati Br Simanjuntak; Ernita Rosinta Sianturi
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.15901

Abstract

The purpose of this study is to analyze the current condition of traditional food SMEs in Tawangmangu, including their productivity and competitiveness. The research method used is a quantitative approach using the SEM PLS application. The number of samples was 150 respondents. The results of the study showed significant competitiveness potential along with increasing national consumption, but the main challenge is the low innovation of production and marketing processes that are still traditional. The Start-Up Business approach can be a strategic solution to increase productivity and competitiveness, but there is no specific model that integrates the start-up approach into the context of regional SMEs such as Tawangmangu. Increased innovation directly improves performance, buyer interest, and market perception. As a result, the pressure is on the need to increase innovation, especially in production and marketing processes, especially digital strategies to increase the competitiveness of traditional food SMEs in Tawangmangu. The start-up model can be used as an adaptive framework, but it needs to be adapted to the local context and strengthen relevant mediation channels to have an impact on performance and market demand.
INTEGRASI SELF-DETERMINATION THEORY DAN AGILE LEADERSHIP UNTUK TRANSFORMASI MOTIVASI KERJA DAN PRESTASI KARYAWAN: STUDI KUALITATIF DI INDUSTRI TEKNOLOGI INDONESIA Inge Gunawan; Ingrid Panjaitan
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.823

Abstract

This study explores the integration of Self-Determination Theory (SDT) and Agile Leadership in enhancing work motivation and performance in the Indonesian technology industry. Using a qualitative approach, this study explores employee perceptions of SDT-based training supported by agile leadership practices. Data were collected through in-depth interviews with 18 employees and six leaders from three technology companies in Jakarta, as well as an analysis of company training documents. The findings indicate that training that supports autonomy, competence, and social connectedness, combined with adaptive agile leadership, significantly improves intrinsic motivation and performance. The novelty of this study lies in the integration of SDT and Agile Leadership in the Indonesian context, providing theoretical and practical contributions to human resource management in the technology industry. Practical implications include recommendations for designing training that focuses on psychological needs and developing leadership responsive to industry dynamics.
PENDEKATAN FLEKSIBEL DAN ADAPTIF TERHADAP PENCIPTAAN BISNIS INDONESIA SAAT INI Ingrid Panjaitan; Inge Gunawan
Mount Hope Management International Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i2.978

Abstract

This study explores flexible and adaptive approaches to business creation in Indonesia, amidst rapidly changing economic dynamics due to digitalization, the pandemic, and regulatory changes. Using the theoretical framework of organizational agility and entrepreneurial orientation, the study analyzes how Indonesian entrepreneurs implement adaptive strategies to enhance business resilience and innovation. Using mixed methods, data was collected from 200 MSMEs across various sectors. Results show that flexible approaches are significantly correlated with improved business performance, with technology adaptation being a key factor. Implications for entrepreneurship policy and practice are discussed, emphasizing the importance of a dynamic supporting ecosystem.