Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Minfo Polgan (JMP)
Yua Sahara
Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
Computer Science & IT Library & Information Science Mathematics Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Affiliate Marketing dan Live Streaming Terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen Sebagai Variabel Mediasi Pada Pengguna Tiktok Shop : Studi Kasus Generasi Alpha Di Kecamatan Tawangmangu Yua Sahara; Ingrid Panjaitan
Jurnal Minfo Polgan Vol. 15 No. 2 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i2.16226

Abstract

Thisi studyi aimsi toi analyzei thei influencei ofi affiliatei marketingi andi livei streamingi oni purchasingi decisionsi throughi consumeri trusti amongi Generationi Alphai TikToki Shopi usersi ini Tawangmangui Districti. Thei studyi usedi ai quantitativei methodi withi 80i respondentsi andi datai werei analyzedi usingi Partiali Leasti Squarei (PLS) i. Thei resultsi showedi thati affiliatei marketingi hadi noi significanti effecti oni purchasingi decisionsi ori consumeri trusti. Livei streamingi hadi ai positivei andi significanti effecti oni purchasingi decisionsi, buti noti oni consumeri trusti. Meanwhilei, consumeri trusti hadi ai positivei andi significanti effecti oni purchasingi decisionsi, buti wasi unablei toi mediatei thei influencei of iaffiliatei marketingi andi live streamingi oni purchasingi decisionsi.
Co-Authors Panjaitan, Ingrid