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All Journal Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik AKSELERASI: Jurnal Ilmiah Nasional Jurnal Ekonomi Jurnal Ilmiah Multidisiplin Indonesia
Muhamad Agung Dharmajaya
Universitas Mathla’ul Anwar, Pandeglang, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Physics Social Sciences

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A CRITICAL PERSPECTIVE ON POLITICAL COMMUNICATION MANAGEMENT IN INDONESIAN DEMOCRACY IN THE 2024 PRESIDENTIAL ELECTION Muhamad Agung Dharmajaya
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 9 No 1 (2026): PAPATUNG Volume 9 Nomor 1 Tahun 2026
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v9i1.1529

Abstract

Political communication is an important element in the democratic process, especially in the Presidential Election (Pilpres). However, political communication practices in Indonesia are often characterized by various problems. This research aims to analyze the political communication management used by presidential candidates and their campaign teams in the 2024 presidential election. This research uses qualitative research methods. The data collection technique in this research is literature study. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. The research results show that in the 2024 presidential election, presidential candidates and their campaign teams used various political communication management strategies to influence public opinion and win the election. They utilize mass media, social media, and campaign events with voters to spread campaign messages and build a positive image. Personal branding techniques and story narratives are used to create emotional closeness with voters and strengthen the candidate's political identity. In addition, candidates also use influencers and influential supporters to increase the candidate's visibility and popularity. All these efforts are designed to win public support and ensure victory in the presidential election.
CONSUMER AUTONOMY AND ALGORITHMIC CONTROL: NETFLIX AS A DIGITAL BROADCASTING ALTERNATIVE IN THE GLOBAL MARKETPLACE Muhamad Agung Dharmajaya; Aminah Swarnawati
AKSELERASI: Jurnal Ilmiah Nasional Vol 8 No 1 (2026): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v8i1.1528

Abstract

This study explores the tension between consumer freedom and control. algorithmic use of the Netflix streaming platform. The research employs a literature review methodology, using sources from Google Scholar to investigate the impact of recommendation algorithms on user autonomy and content consumption patterns. Specifically, it focuses on Netflix's collaborative filtering algorithms, binge-watching phenomena, and the tension between consumer freedom and platform-driven content selection. Findings reveal that while Netflix promotes personalized recommendations, these algorithms often lead to repetitive consumption patterns and reinforce specific cultural perspectives. Furthermore, the platform's business model, emphasizing user retention and engagement through continuous consumption, fosters behavioral dependencies like binge-watching. The study highlights that although Netflix offers mechanisms for content personalization, such as “Play Something Else,” these tools subtly shift control to the algorithm, reducing consumer autonomy. Conclusions suggest that Netflix's use of algorithmic control reflects broader trends in digital media consumption, where the promise of user freedom is moderated by the platform's operational logic, prioritizing engagement and profit. These findings underscore the need for critical awareness of how algorithmic systems influence consumption and the balance between consumer freedom and algorithmic governance in streaming services.
Strategic Management Model as a Driver of Creative Industry Performance and Innovation Muhamad Agung Dharmajaya
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 8 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) 2025
Publisher : Sean Institute

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Abstract

The creative industry plays a strategic role in driving economic growth and creating added value based on creativity and innovation. However, uncertain market dynamics, the development of digital technology, and high levels of competition require creative industry players to implement adaptive and sustainable strategic management. This study aims to analyze strategic management models as drivers of creative industry performance and innovation, and to identify challenges faced in their implementation. This study used a qualitative approach with descriptive methods, through the collection of primary and secondary data. Primary data were obtained through in-depth interviews with creative industry players, while secondary data came from government policy documents, creative industry reports, and related literature. Data analysis was conducted qualitatively through data reduction, data presentation, and conclusion drawing. The results indicate that a strategic management model encompassing the stages of performance, programming, design, implementation, and marketing plays a crucial role in integrating creative ideas into sustainable economic value. Furthermore, the implementation of Digital Business Model Innovation, Blue Ocean Strategy, ecosystem strengthening, and Intellectual Property Rights protection have been shown to support improved creative industry performance and innovation. However, this study also identified various challenges, such as limited human resource capacity, access to technology and data, weak IPR protection, and market uncertainty. This research is expected to provide theoretical contributions to the development of strategic management studies in the creative industry and serve as a practical reference for business actors and policymakers in formulating strategies for developing a competitive and sustainable creative industry.
Human Resource-Oriented Strategic Management to Improve Organizational Competitiveness Muhamad Agung Dharmajaya
Jurnal Ekonomi Vol. 14 No. 04 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

Increasingly complex organizational competition demands the implementation of management strategies that focus not only on operational aspects but also on strategic human resource (HR) management. HR is a crucial asset that determines organizational performance and competitiveness. This study aims to analyze the application of HR-based strategic management in enhancing organizational competitiveness, with a focus on recruitment and selection practices, training and development, performance management, compensation and rewards, employee welfare, innovation, and work flexibility. This study used a qualitative approach with descriptive methods. Data were obtained through in-depth interviews with key informants, observations of organizational activities, and documentation studies related to HR policies. Data analysis was conducted using descriptive qualitative methods through the stages of data reduction, data presentation, and conclusion drawing, using source triangulation to enhance data validity. The results indicate that effective HR-oriented strategic management, including strategic alignment, skills development, performance management, fair compensation and reward systems, and attention to employee welfare, can increase employee motivation, engagement, and productivity. A work environment that supports innovation, flexibility, and continuous learning also plays a crucial role in strengthening organizational competitiveness.
Co-Authors Aminah Swarnawati