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All Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Journal of Golden Generation Abdimas
Rara Mustika Ningrum
Universitas Jember
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Peningkatan Kapasitas UMKM “Sedekat Kopi” melalui Pelatihan Pembuatan Konten Iklan Media Sosial di Kabupaten Jember Deddy Suprapto; Rara Mustika Ningrum; Rania Nur Latifa; Yesita Mandasari
Journal of Golden Generation Abdimas Vol. 2 No. 1 (2026): Maret : Journal of Golden Generation Abdimas
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgga.v2i1.447

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas UMKM “Sedekat Kopi” di Kabupaten Jember melalui pelatihan pembuatan konten iklan media sosial. Permasalahan utama mitra meliputi keterbatasan literasi digital, kurangnya keterampilan produksi konten kreatif, serta belum optimalnya pemanfaatan media sosial sebagai sarana promosi. Metode yang digunakan adalah pendekatan edukatif-partisipatif melalui pelatihan dan pendampingan praktik langsung meliputi fotografi produk, pembuatan video promosi, serta penulisan caption persuasif. Data dikumpulkan melalui observasi, dokumentasi, wawancara, dan kuesioner, kemudian dianalisis secara deskriptif kualitatif dan kuantitatif sederhana. Hasil kegiatan menunjukkan adanya peningkatan kompetensi mitra dalam perencanaan konten, teknik fotografi, produksi video pendek, serta penyusunan pesan promosi yang lebih komunikatif. Selain peningkatan keterampilan teknis, kegiatan ini juga meningkatkan kepercayaan diri mitra dalam memproduksi konten iklan secara mandiri. Program ini berkontribusi pada penguatan kapasitas promosi digital UMKM sektor kuliner berbasis kopi dan berpotensi direplikasi pada UMKM sejenis.
Prosumsi Sebagai Komodifikasi Pada Platform Media Online Rara Mustika Ningrum
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 1 (2026): Februari: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i1.506

Abstract

This article discusses the phenomenon of prosumption and commodification in the context of online media platforms. By leveraging digital technology and the internet, online media not only transforms the patterns of information consumption but also involves audiences in the content production process. This phenomenon creates a new form of capitalism, known as prosumer capitalism, where the boundaries between producers and consumers become blurred. Online media exploits user-generated content without providing adequate compensation, turning it into a commodity that supports media operations. The commodification process involves content, audiences, and workers through various strategies, including clickbait, social media integration, and community-based marketing. This article highlights the social, economic, and exploitative impacts of these practices while emphasizing the potential for further transformation with the advancement of digital technology.
Co-Authors Rania Nur Latifa Suprapto, Deddy Yesita Mandasari